Virgin Mobile USA Adds Rapper T.I. to Powerful "First Dibs" Line-Up

Market Wire, July, 2007

King of the South, fashion icon and two-time Grammy Award-winning rapper, T.I. is the latest artist to join Virgin Mobile USA's exclusive "First Dibs" ringtone program. Virgin Mobile USA and Atlantic Records continue to offer Virgin Mobile's more than 4.8 million customers exclusive content from hot artists. T.I.'s latest Grand Hustle/Atlantic album, "T.I. vs. T.I.P," hit stores on July 3rd and immediately took the #1 slot on The Billboard 200 chart for 2 weeks in a row, marking the biggest urban debut of the year.

Virgin Mobile customers can now access exclusive versions of tracks from T.I.'s album as well as exclusive videos in which T.I. and T.I.P., T.I.'s alter ego, compete to get customers to download their respective ringtones. Four exclusive ringtones can also be downloaded to Virgin Mobile phones from "T.I. vs. T.I.P" including "Big Things Poppin' (Instrumental)," "You Know What It Is (Instrumental)," "Help Is Coming (Instrumental)," and "We Do This (Instrumental)."

"Some would say I have a dual personality: calm, cool, collected one minute, and ready to take somebody's head off the next. There is a thin line between brilliance and insanity. I am looking forward to seeing what ringtones the Virgin Mobile fans choose. It'll be interesting to see whose side they're on," said T.I. T.I. fans can also see T.I. and T.I.P. battle it out in a video "conflict resolution," available at http://www.trapmuzik.com/vmfirstdibs . Virgin Mobile customers can download T.I. content at http://www.virginmobileusa.com/stuff/ringtones/firstDibs.do or from VirginXL or VirginXtras on any Virgin Mobile Real Music ringtone-capable handset, including the MARBL and Cyclops.

About Virgin Mobile USA, LLC:

The nation's leading wireless youth network, Virgin Mobile USA provides more than 4.8 million customers with control, flexibility and choice in wireless service, rich data content and innovative products without annual contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile's full slate of smart, stylish and affordable handsets, including the popular Switch_Back and Slice, are available at top retailers in more than 35,000 locations nationwide and online at www.virginmobileusa.com , with Top-Up cards available at more than 130,000 locations.

Virgin Mobile USA's national coverage is powered by the Sprint National Network and the company, which launched in 2002, is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel. Virgin Mobile provides some of the highest customer satisfaction levels in the industry with its own customers reporting a 94% satisfaction rate. Virgin Mobile contributes 5% of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless teens, through donations to charitable partners or funding of programs that support and raise awareness for young people in need; and provides postage-paid return envelopes in every new package for customers to recycle old phones.

About Atlantic Records

2007 marks the 60th Anniversary of Atlantic Records. Founded in New York City, the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.

The Atlantic Roster today includes many of the world's most popular recording artists, among them Bjork, James Blunt, Tracy Chapman, Phil Collins, Death Cab for Cutie, Missy Elliott, Gnarls Barkley, Jet, Juvenile, Kid Rock, Lil' Kim, matchbox twenty, Jason Mraz, Panic! At The Disco, Sean Paul, Pretty Ricky, Rush, Shinedown, Staind, Rob Thomas, T.I., Trick Daddy, Twista, Yusuf, and many more.

Visit www.atlanticrecords.com for more information.

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Contacts: Corinne Nosal Virgin Mobile USA 908-607-4235 Email Contact Sydney Margetson Atlantic Records 212-707-2262 Email Contact