More Than 30 Communities Have New Resource for National Night Out

Market Wire, August, 2007

On Tuesday, August 7th, more than 30 local law enforcement agencies across the nation will use a McGruff the Crime Dog® costume, donated by ADT Security Services, in local celebrations of National Night Out (NNO). Since 2005, ADT has donated costumes to 31 agencies that the National Crime Prevention Council (NCPC) has recognized for their year-round commitment to educating communities about how to stay safe from crime.

For 20 years, NCPC and ADT have been working together to promote collaboration between law enforcement and the community and to help Americans learn how to secure their homes, secure their schools, and safeguard their financial assets. Because of the McGruff costume donations in 2005 and 2006, recipient law enforcement agencies have been able to enhance local crime prevention outreach efforts. Recent results include:

--  In Washington, DC, McGruff and NCPC's President and CEO Al Lenhardt
    will join the mayor, the chief of police, and other local dignitaries to
    kick off citywide NNO celebrations. McGruff has also become a prominent
    part of the local Officer Friendly program in city schools, as well as the
    police department-led summer day camps for area children.

--  In Addison, IL, the police department and ADT have used the costume at
    least three times per month to promote neighborhood safety initiatives,
    visit children at area schools, and promote safety tips to residents. Local
    ADT staff members have joined the Illinois Crime Prevention Association to
    help promote private sector support for local initiatives throughout the
    state.

--  In Melbourne/Palm Bay, FL, local law enforcement agencies have been
    sharing use of the costume throughout the year, sending McGruff to visit
    safety information fairs organized in collaboration with area businesses.
    On Tuesday, August 7th, McGruff will again visit NNO celebrations
    throughout the region.

--  In Buffalo, NY, ADT has assisted local police at more than 20 events
    since 2006, including block parties organized by Neighborhood Watch groups.
    

At each of these events, ADT staff help local law enforcement share crime prevention education materials developed by NCPC and sponsored by ADT. Since 2006, through McGruff appearances, co-branded educational materials, and related media outreach efforts, ADT has helped NCPC and McGruff reach over 100 million Americans with vital information about how they can help "Take A Bite Out of Crime.®"

About the National Crime Prevention Council

The National Crime Prevention Council (NCPC) is a private, nonprofit organization whose primary mission is to be the nation's leader in helping people keep themselves, their families, and their communities safe from crime. NCPC manages public service advertising under the National Citizens' Crime Prevention Campaign -- symbolized by McGruff the Crime Dog® and his "Take A Bite Out Of Crime®" slogan -- and acts as secretariat for the Crime Prevention Coalition of America, more than 300 national, federal, state, and local organizations representing thousands of constituents who are committed to preventing crime. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. For more information on crime prevention issues, visit www.ncpc.org .

Further Information: Michelle Boykins 202-261-4184 Email Contact Joseph Burdick 202-261-4138 Email Contact


 

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