Jamba Juice Blends Up Functional Smoothies, Boosts & Shots

Market Wire, August, 2007

Jamba Juice , the category-defining leader in healthy-blended beverages, smoothies and good-for-you snacks, announces today the launch of Functional smoothies, boosts and shots, formulated to meet specific health and lifestyle needs .

As Americans are demanding more health and performance benefits from their beverages, Jamba Functionals offer a refreshing palette of products that deliver key nutrients and offer unique health properties associated with super foods such as açai berries, cholesterol-blocking plant sterols, soy and whey protein and matcha green tea.

Jamba Functional smoothies are available in 5 new flavors, each providing great-tasting ways to be healthier:

--  Heart Defender(TM) helps keep the heart healthy through the
    cholesterol-blocking ability of plant sterols and pomegranates*
--  Fit 'n Fruitful(TM) helps naturally reduce body fat and energize
    metabolism**
--  Açai Super-Antioxidant(TM) provides a powerful package of
    antioxidants, helping to neutralize free radicals and maintain healthy
    cells
--  Protein Berry Workout(TM) assists pre or post-workouts to build
    muscles, promote cell growth, and offer active individuals with 19 grams of
    protein in an original size smoothie
--  Coldbuster(TM) helps bolster the immune system with a one-two punch of
    Immunity and Antioxidant Power Boosts to combat feeling under the weather
    

A 16oz. Functional smoothie averages 267 calories, 3.3 grams of fiber, and 2 servings of fruit. As with all Jamba smoothies, these products do not contain high-fructose corn syrup or trans fats.

"Jamba Functionals harness the power of fruit and other all-natural ingredients, and then put them to work," said Kristel Cerna, director, product marketing at Jamba Juice. "Men and women will benefit from Jamba's new line of smoothies, boosts, and shots, each packed with specific vitamins and minerals that serve a powerfully unique purpose -- whether it's heart health, recovery from a workout, or helping you get back on your feet after being under the weather."

In addition, Jamba Functionals include 10 new-and-improved boosts and shots that deliver better efficacy and minimal taste impact. Each reformulated boost contains unique blends of concentrated vitamins, minerals and other nutrients specialized for specific health and lifestyle needs:

--  Weight Burner New! Super Boost
--  Heart Happy* New! Super Boost
--  Whey Protein New! Super Boost
--  Antioxidant Power New! Super Boost
--  Green Caffeine New! Free Boost
--  Calcium New! Free Boost
--  Immunity Improved! Free Boost
--  Energy Improved! Free Boost
--  Daily Vitamin Improved! Free Boost
--  Soy Protein Improved! Free Boost
--  Matcha Green Tea Shot with Soymilk
--  Matcha Green Tea Shot with Orange Juice
--  Wheatgrass Juice
    

*Foods containing at least .4 grams per serving of plant sterol eaten twice a day with meals for a daily total intake of at least .8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of the Heart Happy boost supplies .4 grams of plant sterols.

**Note: Results will not be achieved with sporadic consumption. CLA (conjugated linoleic acid) intake of between 1.7 grams per day to 3.6 grams per day for 8 to 12 weeks when combined with healthy diet and exercise can lead to improved weight management. A serving of the Weight Burner boost supplies 2 grams of CLA.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Please consult with your physician before using these products if you have health problems or are pregnant or nursing. These products are not recommended for children.

ABOUT JAMBA JUICE

Founded in 1990, JAMBA JUICE® is the category-defining leader in healthy blended beverages, juices, and good-for-you snacks. Jamba Juice Company, a subsidiary of Jamba, Inc. (NASDAQ: JMBA) (NASDAQ: JMBAU) (NASDAQ: JMBAW), owns and franchises JAMBA JUICE® stores. Today, Jamba Juice has more than 640 stores, of which more than 420 are company-owned and operated. For the nearest location or a complete menu, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE® Web site at www.jambajuice.com .

Contact: Tom Suiter 415.440.1265 Email Contact