Joseph Schubach Jewelers Leads Luxury Trend in Moissanite and Other Diamond Alternative Jewelry

Market Wire, August, 2007

Worn by millionaires, movie stars and others in the jet-set crowd, today's Moissanite jewelry has taken center stage in the fine jewelry industry. Unlike easily detectable stones like Cubic Zirconia, these diamond alternatives are now considered first-class products -- just ask Joseph Schubach Jewelers, creator of a stunning Moissanite necklace and ring set valued at nearly $70,000.

The set, which will be featured in the August edition of the luxury lifestyle magazine Sonoran Spotlight, features a startling 70 carats of cushion-cut Moissanite, a sparkling, high-quality gemstone manufactured by Charles & Colvard that looks, feels and reflects light like a diamond. Complemented by an 18-karat white-gold setting, the piece is simultaneously romantic and eye-catching.

"Diamond alternatives like Moissanite have become more sought-after than ever, and our collection's inclusion in Sonoran Spotlight highlights just how far they've come," says Joseph Schubach, CEO of Joseph Schubach Jewelers. "A customer spending $70,000 could easily afford to buy natural diamond jewelry. The fact that they're choosing Moissanite instead is a testament to this product's quality and beauty."

There are many reasons discerning jewelry shoppers choose to spend tens of thousands on diamond alternatives instead of natural diamonds, Schubach adds -- not least of which is the price difference.

"Moissanite typically costs one-tenth the price of a comparable natural diamond," he says. "Many buyers who can afford to spend large sums on luxury goods don't feel comfortable wearing jewelry worth tens of thousands of dollars. With diamond alternatives, they get the glamorous, jaw-dropping look of custom diamond jewelry without the price tag or the risk."

In addition, Moissanite's unsurpassed quality and undetectable appearance add to the stone's appeal, Schubach says.

"Unlike stones like Cubic Zirconia, which can cloud or discolor, Moissanite's properties are so similar to those of natural diamonds, the jewel promises to maintain its color and brilliance forever," he explains. "Moissanite is the most durable stone next to a diamond. It scores a 9.25 on the hardness scale, compared to a 10 for diamonds -- in fact, it's harder than a sapphire, so you can be sure your Moissanite will never scratch or scuff."

Customers interested in Moissanite or other diamond alternatives such as Gemesis jewelry or clarity-enhanced diamonds can shop online or call (888) 724-8222. The August issue of Sonoran Spotlight hits newsstands in early August and will be available online at www.sonoranspotlight.com .

About Joseph Schubach Jewelers

Headquartered in Scottsdale, Ariz., Joseph Schubach Jewelers specializes in Web-based fine jewelry sales worldwide. Family-owned since 1910, the company operates www.schubach.com , the Internet's leading retail Web site for Gemesis and Moissanite engagement rings , earrings and other jewelry products, as well as custom-designed settings, natural diamonds, gemstones and precious metals like titanium and tungsten wedding bands .

Joseph Schubach Jewelers is led by CEO and head jeweler Joseph Schubach, who represents the third generation of fine jewelers in the Schubach family. For more information about Joseph Schubach, diamonds or diamond alternatives, visit www.schubach.com .

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