Web Analytics X Change Conference Adds Expert Speakers From Digitas, Omniture, Visual Sciences and WebTrends

Market Wire, August, 2007

X Change , a highly focused web analytics conference for and by real-world practitioners and web analytics managers, today announced that it has added more web analytics experts from most of the leading analytics tool providers and one of the premier digital agencies in the world. The new speakers will add to the already formidable array of practitioners at the conference and represent some of the best talent in the industry. Each will lead "Huddles" at the event to be held September 20th and 21st, 2007 in Napa, California, at COPIA - the Premier Wine, Culinary and Arts Center, nestled in the heart of Napa's Wine Country.

The Conference is unusual in that it consists of many small discussion groups ("Huddles") hosted by facilitator experts in specific topic areas. During the intimate setting, conference participants will be able to share experiences, exchange ideas and brainstorm new approaches with experts, as well as with each other in a structured environment. Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant and speaker will marquee as Keynote Speaker, and also serve as one of the expert facilitators.

New Huddle experts include:

--  Matt Belkin, Vice President of Omniture Consulting and well-known
    industry blogger, will bring his experience helping Omniture's customers
    maximize online marketing strategies to X Change. Matt will host Huddles on
    tips and tricks for the Omniture Tool Suite and on Online Marketing
    strategy.  Matt's experience leading Omniture's large professional services
    group gives him a unique perspective on the challenges -- not only of doing
    web analytics but on building and maintaining web analytics expertise.

--  Terry Cohen and Matt Jacobs of Digitas will bring the analytics
    perspective of one of the premier interactive agencies in the world to X
    Change. Terry, who heads up Digitas' Digital Media Analytics Practice will
    also present at X Change on Measuring Return on Engagement. Matt Jacobs,
    Vice President of Strategy & Analysis for Digitas, is a long-time industry
    veteran, blogger and authority. He'll be leading huddles on customer and
    web behavioral integration.

--  June Dershewitz, noted Northern California Web Analytics consultant,
    will be huddling on getting at web activity data without (or beyond) a
    commercial web analytics tool. June has helped companies like Blue Shield
    and Oracle better use analytics data. And she'll be facilitating sessions
    on getting at web activity data outside the traditional toolbox. It's an
    opportunity for companies looking to supplement their web analytics toolkit
    to talk and work with an experienced veteran of large data warehouse/data
    mart efforts in the web analytics space.

--  From WebTrends comes Aaron Gray, Executive Solutions Architect and
    noted speaker. Aaron will be leading huddles on Using Web Behavioral Data
    and WebTrends Tips & Tricks. It will be a great opportunity for
    participants to explore some of the exciting new features in WebTrends
    Marketing Lab 2 and talk about how capabilities like visitor scoring can be
    integrated into CRM efforts.

--  Visual Sciences' Olivier Silvestrie, Director, Web Analytics and
    Optimization Consulting, will be adding his years of experience help
    Fortune 500 customers turn information into actions to maximize their
    online profitability. Not only does Olivier lead optimization services from
    Visual Sciences, he manages the vertical specialists who help clients
    across key sectors like Media&Publishing, Financial Services, and Travel
    implement and use web analytics. He'll be leading huddles on deploying
    optimization technologies and, of course, on tips & tricks with the VS
    product suite.
    

"These are all amazing people," says Semphonic President Gary Angel. "I'm thrilled that Digitas, Omniture, Visual Sciences and WebTrends have all stepped up and contributed people like this for X Change. When I look at the line-up of experts that people will be able to talk and work peer-to-peer with I think it's incredible. You'd have to pay many, many thousands of dollars to sit down with people like this outside of a Conference like X Change and really talk about your web analytics issues and problems."

Other expert facilitators for X Change include Eric Peterson of WebAnalyticsDemystified, Duff Anderson of iPerceptions, Gary Angel and Paul Legutko of Semphonic, Paul Bruemmer of RedDoor Interactive, Joseph Carrabis of NextStage Evolution, Manoj Jasra of Enquiro, Phil Kemelor of CMS Watch and Semphonic, John Quarto-vonTivadar of FutureNow, Marshall Sponder of IBM and Webmetricsguru, Jaques Warren of WAO Marketing and more!

Semphonic, a leading web analytics consultancy, is sponsoring X Change. To learn more about the X Change Conference and to reserve your spot, please visit http://www.semphonic.com/conf

About SEMphonic

SEMphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. SEMphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.