Innovo Group to Present at Roth Capital Partners 2007 New York Conference

Market Wire, August, 2007

Innovo Group Inc. (the "Company") (NASDAQ: INNO) announced today that it will be presenting at the Roth Capital Partners 2007 New York Conference to be held September 5-6, 2007 at the Westin New York at Times Square. The Company's President and Chief Executive Officer, Marc Crossman, is scheduled to present an overview of the Company's Joe's Jeans business on Thursday, September 6 at 10:00 a.m. (ET) in room Broadway III, Track 5. The Company plans to show a live webcast of the presentation which will be available on the Company's website at www.innovogroup.com .

About Innovo Group and Joe's Jeans

Innovo Group Inc., through its operating subsidiary Joe's Jeans, Inc., designs, produces and sells premium denim and denim-lifestyle apparel products to over 1,200 retailers around the world. The Company's apparel products consist of men's, women's and children's apparel and related products featuring the Joe's® brand. More information is available at the Company's websites at www.innovogroup.com or www.joesjeans.com .

About the Roth Capital Partners 2007 New York Conference

This year's conference will feature presentations from more than 230 small and micro caps with a focus on the Technology, Healthcare, Financial Services and Consumer Products sectors. More information regarding this conference and its participants is available at www.roth.com .

Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "intend," "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements in this press release include, without limitation, our ability to capture market share in the premium denim category, our ability to achieve long-term profitability and growth, our ability to strengthen our balance sheet, our expectations for our Joe's® and Joe's Jeans® brands in the marketplace and our belief in our business growth strategy. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Innovo Group Inc. on the date of this release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.

Investor Relations Contact: Integrated Corporate Relations Brendon Frey 203-682-8200 Company Contact: Innovo Group Inc. Dustin Huffine 323-837-3727