Vancouver Film School Announces Partnership With Joost

Market Wire, September, 2007

Vancouver Film School (VFS), the largest private post-secondary entertainment arts institution in Canada, announced today that it has partnered with Joost(TM) ( www.joost.com ), the world's first broadcast-quality Internet television service, to deliver two channels of unique, award-winning student work.

"We are ecstatic at the prospect of bringing our students' work to a whole new audience," said Stephen Webster, Vancouver Film School's Director of Marketing. "Being the first school to partner with Joost is a testament to the quality and diversity of student work being produced at VFS. We look forward to a long and entertaining future with Joost."

VFS will provide two distinct channels on Joost to a worldwide audience: Animation & Visual Effects and Drama & Documentary. Both will feature work created by VFS students during their intensive year at the school. The channels will launch with a wide variety of films, and the school will be uploading new content every month.

The Animation & Visual Effects channel highlights the work of VFS Animation & Visual Effects students. In one year or less, students in the 3D Animation & Visual Effects, Classical Animation, Digital Character Animation, and Houdini(TM) Certification programs complete short films, visual effects reels with behind-the-scenes breakdowns, and modeling reels displaying their remarkable digital creations.

The Drama & Documentary channel highlights the live-action work of VFS students in the Film Production, Writing, and Acting programs. Students collaborate with each other as well as makeup artists, digital designers, animators, sound designers, and business management students to create and complete short films that span every genre, mood, and style.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, "Joost brings a diverse range of high-quality programming to viewers everywhere, on their own schedule. As a new platform, working with new and emerging talents in the media industry - like the students at the Vancouver Film School - is a perfect fit for us and for our audience."

Visit www.joost.com/presents/vfs/ for an invitation to Joost and a chance to see these groundbreaking VFS channels.

Founded by Janus Friis and Niklas Zennstrom, Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

About Vancouver Film School

Vancouver Film School, founded in 1987, offers a proven education for everything in the entertainment industry, with programs in Film Production, Animation & Visual Effects, Acting for Film & Television, Writing for Film, Television & Interactive Media, Sound Design for Visual Media, Makeup Design for Film & Television, Digital Design, and Game Design, to name a few.

Contacts: Vancouver Film School Sarah Richards Public Relations Specialist (604) 631-3562 or Cell: (778) 838-1366 Email: sarah@vfs.com Website: www.vfs.com