Omniture and Salesforce.com Jointly Announce Availability of New Omniture Closed-Loop Marketing Solution on the AppExchange

Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced the availability of Omniture Closed-Loop Marketing on salesforce.com's AppExchange . Omniture Closed-Loop Marketing for Salesforce provides end-to-end visibility into marketing results at each point in the sales cycle and automates the measurement of marketing's contribution and influence on the sales pipeline.

Using Omniture Closed-Loop Marketing, marketers can launch multi-channel campaigns and see the impact on pipeline instantly. Marketers can gain insight that enables them to optimize campaign tactics that will drive increased sales in real-time. Reporting is available through Salesforce and Omniture dashboards and mash-ups without requiring additional data mart or reporting technologies. Tightly integrated with Salesforce CRM, Omniture Closed-Loop Marketing for Salesforce extends the value of Salesforce Marketing to help companies integrate the marketing and sales process, ensuring marketing campaigns can be planned, executed, tracked, and measured in real-time.

According to the Direct Marketing Association, BtoB companies are collectively spending close to $77 billion dollars to execute marketing programs, but are still largely unable to accurately determine whether the leads they are generating translate into sales.

"With the Omniture Closed-Loop Marketing for Salesforce, we'll be able to compare investments across all of our online and offline marketing channels including search, email, tradeshows, direct mail and more through a single application," said Scott Hines, vice president of marketing and customer experience for SeeSaw Networks. "This insight will allow us to evaluate our marketing campaign investments -- from ad impression and page view, to lead capture and all the way to the closed deal."

"Marketers have been looking for a breakthrough way to optimize marketing investment based on actual sales and revenue," said Gail Ennis, senior vice president of marketing for Omniture. "With Closed-Loop Marketing for Salesforce, we are now offering an on-demand approach that simplifies the integration and reporting needed so marketers can take the actions that will drive the highest results and strengthen their partnership with sales."

"The AppExchange continues to gain momentum as a marketplace for customers who want to extend the benefits of on-demand applications throughout their enterprise," said George Hu, Chief Marketing Officer of salesforce.com. "For years, marketers have struggled with measuring the impact of their advertising dollars. Now, customers of all sizes can visit the AppExchange and deploy Omniture to extend the value of their Salesforce CRM applications to better understand and improve their marketing spend on demand."

Omniture Closed-Loop Marketing for Salesforce leverages Omniture's Genesis to seamlessly integrate with best-in-class marketing tools, such as Salesforce Marketing, for email marketing, ad serving, search marketing, and marketing automation, significantly increasing out-of-the-box value. Built using salesforce.com's on-demand platform, Omniture Closed-Loop Marketing for Salesforce is immediately available for test drive and deployment on the AppExchange marketplace at http://www.salesforce.com/appexchange .

Omniture is a Platinum sponsor of salesforce.com's Dreamforce 2007 User and Developer Conference , held September 16-19, in San Francisco. Omniture will be demonstrating the new Closed-Loop Marketing solution at booth #307 in the Dreamforce Expo.

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange .

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com