X PRIZE Foundation to Announce Largest International Prize in History

Market Wire, September, 2007

What:      The X PRIZE Foundation will announce a new prize in the tens of
           millions of dollars, the largest international prize in history,
           during a press announcement at WIRED magazine's NextFest event
           in Los Angeles. The Foundation will be making a joint
           announcement with the purse sponsor, a very exciting and
           well-known Fortune 500 company.

           WIRED's vision of a new World's Fair, WIRED NextFest is a
           four-day festival featuring innovative products and technologies
           that are transforming our world. This year's event features more
           than 160 interactive exhibits from leading scientists and
           researchers around the world. For more information about
           NextFest, please visit  www.wirednextfest.com .

           WIRED NextFest will begin with an "Opening Ceremony" Thurs.,
           Sept. 13th at 10:00 am, with the X PRIZE Foundation's
           announcement directly after at 10:30 am. Thursday is also
           "Education Day," which provides students and teachers the
           opportunity to experience the interactive event for free.

Who:       The X PRIZE Foundation Chairman and CEO Dr. Peter Diamandis,
           VIPs, other visionaries and students from local schools.

When:      Thursday, September 13, 2007
           Press Check-in: South Hall Lobby              9:00 am - 10:00 am
           Opening Ceremony: South Hall Plaza (outside) 10:00 am - 10:30 am
           X PRIZE Foundation Announcement/Q&A:
            South Hall                                  10:30 am - 11:15 am

Where:     WIRED's NextFest
           Los Angeles Convention Center; South Hall
           1202 S. Figueroa St.; Los Angeles, CA 90015

Media
Credentials:  http://www.wirednextfest.com/inform/press_registration.php 
              pressinquires@wirednextfest.com 

ABOUT THE X PRIZE FOUNDATION

The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the X PRIZE Foundation captured world headlines when Mojave Aerospace Ventures, led by legendary aircraft designer Burt Rutan and Microsoft cofounder Paul Allen, built and flew the world's first private vehicle to win the $10 million Ansari X PRIZE. The Foundation has since expanded its mission beyond space exploration to offer new prizes for breakthroughs in the areas of life improvement, equity of opportunity and sustainability and is widely recognized as the leading model for fostering innovation through competition. For more information, please visit www.xprize.org or email press@xprize.org .

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Media Contacts: Eric Lindbom/Katy Lim CarryOn Communication 866.XPRIZE3 xprize@carryonpr.com Sarah Evans The X PRIZE Foundation 310.582.5903 sarah.evans@xprize.org