Baynote to Lead Discussion on Progressive Techniques for Online Retailing at Shop.org Annual Summit

Market Wire, September, 2007

Baynote, Inc., a leader in intent-driven product and content recommendations for the business web, today announced the company will lead the discussion around progressive techniques for online retailing leveraging Web 2.0 and crowd behavior at the Shop.org 2007 Annual Summit. Retailers who visit Baynote (Booth #808) will have the opportunity to speak with Baynote executives to learn how to incorporate Long Tail economics into their online retailing strategies. Beginning September 17th at the Mandalay Bay Resort and Casino in Las Vegas, Nevada, the Shop.org Annual Summit is the premier gathering of online and multichannel retailers.

As a platinum sponsor of the event, Baynote executives, including CEO Jack Jia, will lead the Analytics and Web 2.0 breakout sessions on Tuesday, September 18. Specifically, Mr. Jia will be moderating several roundtable discussions on Web 2.0 technology and its role in helping merchandisers improve online conversions. In addition, Baynote vice president of Strategic Markets and Business Development, Andrew Keenan, will deliver an address at the Expert Arena entitled "Profit from the Long Tail," which will focus on the ability of online retailers to harness the power of invisible crowds to increase sales. With this knowledge, retailers will understand how to capture true buyer preferences and intent rather than using misleading clicks to determine interest, often inaccurately.

Baynote at Shop.org 2007 Annual Summit

Visit Baynote at Booth #808 at the Shop.org 2007 Annual Summit. Exhibition hours begin at 5:30 p.m. on Monday, September 17 and end at 4:00 p.m. on Wednesday, September 19. Please also join Baynote at the Newcomer's Reception on Tuesday, September 18 from 5:15 p.m. to 6:15 p.m. For more information on the conference, visit http://www.shop.org/summit07/ . For more information on Baynote's progressive techniques for online retailing, visit www.baynote.com .

About Baynote

Launched in 2006, Baynote is the technology leader in on demand product and content recommendation software for business websites and web applications. Today, more than 60 major businesses including Motorola, Network Appliance, and US Appliance use Baynote to increase e-commerce, online marketing and support conversions. Baynote's patent-pending UseRank(TM) technology discovers the implicit visitor affinities that form among products and website content and delivers visitor-specific product recommendations, targeted content suggestions and socially-driven search results. For more information, please visit www.baynote.com .

Baynote(TM) and UseRank(TM) are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

Media Contact: Bill Bourdon Bateman Group for Baynote (415) 602-1491 baynote@bateman-group.com