Omniture to Share Web 2.0 Strategies for Retailers at Shop.org Annual Summit

Market Wire, September, 2007

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced the company will present and share innovative new Web 2.0 strategies for retailers at the upcoming Shop.org Annual Summit . Retailers will have the opportunity to speak with Omniture retail experts and learn about incorporating specific Web 2.0 technologies into their online marketing strategies.

Retailers that visit Omniture's booth (#202) will have opportunities to:

-- Receive the exclusive JupiterResearch study commissioned by Omniture entitled, "Web 2.0 Retail Technologies: Disruption or Innovation for the Retail Industry"

-- Speak with experienced Omniture Retail Consultants about incorporating breakthrough Web 2.0 strategies that bring business value including social media and networks, consumer-generated content, video, mobile and other emerging channels

-- Learn why more retailers in the 2007 Internet Retail 500 choose Omniture as the leading supplier of Web analytics to the retail industry

Shop.org Annual Summit

WHO:       Retailers Attending Shop.org's Annual Summit

WHAT:      Web 2.0 Opportunities for Retailers

WHEN:      September 17-19, 2007

WHERE:     Mandalay Bay Resort & Casino, Booth #202 - Las Vegas

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Media Relations: Blake Stowell 801-722-0115 Email Contact