Demandbase and VerticalResponse Deliver "Pay-As-You-Go" Marketing Mash-up on Salesforce.com's AppExchange

Market Wire, September, 2007

Salesforce.com Dreamforce Conference -- VerticalResponse today announced that Demandbase has adopted its leading email marketing solution via salesforce.com's AppExchange. Demandbase provides businesses with the first pay-as-you-go service for buying postal marketing lists and sales leads free of subscriptions or minimum order quantities. In less than 30 days, more than 100 companies have started using the service and can now, via the AppExchange, use it along with VerticalResponse's leading email marketing solution for an end-to-end campaign solution. Customers can use this new service to set up a campaign, acquire new prospects, remove duplicates, convert leads, and track the results through Salesforce. What once took weeks can now be done in minutes, and at a fraction of the cost. Built on the Force.com platform, VerticalResponse for AppExchange and Demandbase for AppExchange are immediately available for test drive and deployment at http://www.salesforce.com/appexchange . The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

Demandbase targets more than 10 million sales and marketing professionals in the U.S. When looking for an email service provider, requirements were flexibility, ease-of-use, list segmentation and targeting capabilities, with functionality on deliverability and back-end recording. VerticalResponse met or exceeded all these criteria, and the simple integration of lists, response rates, dashboards and other information directly into Salesforce made it ideal for Demandbase when it came to customer communications and retention.

"VerticalResponse for AppExchange is a perfect solution for Demandbase and our customers. It allows us to integrate all our mission-critical marketing programs into a single place to improve execution -- and also gives us visibility into the analytics that substantiate success or failure," said Chris Golec, CEO for Demandbase. "One of our customers just documented a 372 percent increase in email response rates over their historical average using the combined solution. Tighter control over list quality, better segmentation, and more visibility into campaign results are essential to achieving this level of improvement."

"Demandbase is one of hundreds of customers who have accessed us through the AppExchange, and is a perfect example of why the partnership is so successful," said Janine Popick, CEO and founder of VerticalResponse. "Demandbase is able to send thousands of emails directly through us, both for their email newsletter and other customer communications. They are also able to apply the same best practices and know-how to client campaigns whose easy integration in Salesforce is crucial to their incorporation into overall marketing and sales strategy."

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said George Hu, Chief Marketing Officer, salesforce.com. "With VerticalResponse for AppExchange, DemandBase has leveraged the power of on demand to increase return on marketing investments while lowering costs. As one of the leading partners on the AppExchange we look to VerticalResponse to continue to drive on-demand innovation for customers."

VerticalResponse team recently created a blog specifically to address the AppExchange community. This blog serves in conjunction with the VerticalResponse Marketing blog, which was awarded the 2006 ClickZ Marketing Excellence Awards for Best E-Newsletter Product/Service and Best Business/Marketing Blog. In addition to announcing new features and providing user support, the blog connects users to the many other ways that VerticalResponse communicates with AppExchange customers including newsletters, trade shows, live webinars and live chats.

VerticalResponse, Inc. enables businesses -- regardless of size -- to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. VerticalResponse has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets.

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange .