VerticalResponse Takes Home Dreamforce Best-in-Show at Salesforce.com's 2nd Annual Appy Awards

Market Wire, September, 2007

VerticalResponse celebrated the close of salesforce.com Dreamforce conference as "Dreamforce Best-in-Show" at the 2nd Annual Appy Awards, presented at a special ceremony held at Dreamforce '07, the salesforce.com User and Developer Conference. Appy Award winners represent the salesforce.com customers, partners and developers who've taken salesforce.com and the on-demand industry to new levels of development, customization and application excellence. The 16 Appy Award categories recognize achievements in innovation leveraging both Software-as-a-Service and Platform-as-a-Service -- with Best-in-Show the jewel in the Appy Crown. Built on the Force.com platform, VerticalResponse for AppExchange is immediately available for test drive and deployment at http://www.salesforce.com/appexchange .

"We've had the most downloaded App on the AppExchange for a long time, and it's great to have our peers further validate this by voting us Best-in-Show," said Janine Popick, CEO and founder of VerticalResponse. "The partnership with salesforce.com is great for us, and I love hearing positive feedback from the broad variety of customers that approach me there -- whether about our product, our team, a presentation or even our music videos that are now two-years running. We also got a great response to our new blog, dedicated to helping new and existing salesforce.com customers optimize their email marketing campaigns."

The VerticalResponse team recently created a blog specifically to address the AppExchange community. This blog serves in conjunction with the VerticalResponse Marketing blog, which was awarded the 2006 ClickZ Marketing Excellence Awards for Best Business/Marketing Blog. In addition to announcing new features and providing user support, the blog connects users to the many other ways that VerticalResponse communicates with AppExchange customers including newsletters, trade shows, live webinars and live chats.

VerticalResponse, Inc. enables businesses -- regardless of size -- to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. The company has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets.

The Appy is the latest in a very fruitful year for the VerticalResponse team, which has also included:

--  2007 ClickZ Marketing Excellence Awards finalist for Best Innovation
    in Email
--  Finalist in the upcoming Ernst & Young Entrepreneur of the Year of
    Northern California Award
--  Recognized as winner for Best Overall Company by the American Business
    Awards, and nominated as finalist in five other categories
--  Ranked #4 on the 2007 San Francisco Business Times' list of Best
    Places to Work in the Bay Area
--  Ranked #1113 on the 2007 Inc. 5000 List of Fastest Growing Companies
--  Winner of 2007 Web Marketing Award for Outstanding Achievement in
    Website Development
--  Janine Popick's blog won Blog of the Year at the STEVIE's for Women in
    Business
    

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange .

About VerticalResponse

VerticalResponse, Inc. ( http://www.verticalresponse.com ) is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com .

Media Contact: Martha Shaughnessy Atomic PR for VerticalResponse 415.402.0230 martha@atomicpr.com