Baeble Music to Participate in Launch of YouTube InVideo Ads

Market Wire, September, 2007

Baeble Music, www.baeblemusic.com , which produces live concert programming highlighting emerging bands from the best venues across the country, announced today that they will work with YouTube to introduce YouTube's new InVideo ad format into Baeble Music's online video content. Created by Rory Maher, who founded the successful NYC nightclub Rothko, and David Moffly, former CEO and Chairman of the Creatas/Dynamic Graphics Group, Baeble Music has caught the attention of music fans around the world, as well as bands on the brink of breaking out. In only nine months it has surpassed the one million monthly page view mark.

Baeble Music's professionally produced, fully authorized live concert programming enables advertisers to reach the growing online audience for live music in a licensed branding environment. As a YouTube Partner, Baeble will receive a share of revenue from ads appearing in the video stream and eventually in videos embedded on AdSense publisher sites.

Rory Maher, CEO of Baeble Music, noted, "We are thrilled to be a part of YouTube's innovative marketing platform. YouTube is the perfect platform for connecting advertisers with the increasingly hard to reach 18-34 year old demographic that Baeble delivers. In addition, we are confident that YouTube has developed the technology to serve ads to our programs without affecting the user experience."

Baeble Music's new relationship with YouTube was the first result of Baeble's recent signing with the William Morris Agency's Digital Group to identify top tier distribution outlets and negotiate licensing deals in online, traditional TV and mobile venues.

Baeble Music develops quality branded entertainment, offering professionally produced concert programs for purchase, download, as well as free viewing in flash on its site. Baeble features fully licensed, proprietary programming that enables those from outside the nation's largest markets to experience the thriving emerging music scene. Currently, Baeble music features a growing collection of 80 concerts filmed on locations in music venues in New York, Los Angeles, and Austin.

These high-quality shows, selected by Baeble's staff feature some of the country's best up-and-coming acts, from indie-rock groups to heavy metal, Americana, experimental, and pop bands. Users can visit the Baeble Music site and preview each show in free streaming format. They can also purchase the entire show as a DVD or high-resolution Windows Media download. For more information, please visit www.baeblemusic.com

About Baeble Music

Baeble Music develops quality branded entertainment, offering professionally produced concert programs for purchase, download, as well as free viewing in flash on its site. Baeble features fully licensed, proprietary programming that enables those from outside the nation's largest markets to experience the thriving emerging music scene. Currently, Baeble music features a growing collection of 80 concerts filmed on locations in the hottest music venues in New York, Los Angeles, and Austin.

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Contact: Suzanne Gibbons-Neff Email Contact 617-670-1763