Bad Boy Unveils Debut Single From "Making The Band 4"; "Exclusive (No Excuses)" Features All Six Finalists Showcased on MTV's Smash Reality Series; Bryan Michael Cox-Produced Track Goes on Sale at All Digital Outlets Next Tuesday, October 2nd

Market Wire, September, 2007

Bad Boy Records has announced the upcoming release of "Exclusive (No Excuses)," the eagerly anticipated debut single from the finalists featured on the hit MTV series, "Making The Band 4." The track -- produced by multiple Grammy Award-winner Bryan Michael Cox (Usher, Mary J. Blige, Mariah Carey) -- will be available at all digital services beginning next Tuesday, October 2nd.

"Exclusive (No Excuses)" introduces Brian Andrews, Mike McCluney, Qwanell Mosley (aka "Q"), Robert Curry, and Willie Taylor -- the five talented performers chosen by Bad Boy CEO Diddy and MTV viewers around the world on the blockbuster "Making The Band 4" finale last month. The single also includes the live ballad version of "Exclusive (No Excuses)," performed by the as-yet-unnamed quintet and additional "MTB4" finalist Donnie Klang on the series' final episode. The gifted young Klang did not make the new group's final line-up, but was offered a surprise solo contract by Diddy, stunning and delighting "MTB4" fans everywhere. All six finalists are currently in the studio, hard at work on debut albums scheduled for release in 2008.

MTV's live season finale of "Making The Band 4" proved to be one of the summer's biggest successes, reaching over 5.1 million viewers upon its initial broadcast on Sunday, August 26th. The show was the most watched telecast for the night across all of television, even surpassing the broadcast networks. In addition, the entire season of "Making The Band 4" was MTV.com's top show on Sundays and Mondays, as viewers went online to check out the exclusive "After Show," read recaps, see special photo slideshows, and more. The day following the live finale event, MTV.com logged nearly 1 million streams of the "Making The Band 4" broadcast.

Contact: Cara Donatto 818.238.6819 cara.donatto@atlanticrecords.com