NovaStor Reveals Inside Secrets to Making Money Through Online Backup

Market Wire, October, 2007

NovaStor, a leading provider of software solutions for data availability and protection, is pleased to announce the availability of "Making Money With Online Backup," a comprehensive white paper devoted to de-mystifying what it takes to start and run an online backup service business.

Increasingly, Internet Service Providers (ISPs) are seeking new ways to garner more revenue from existing customers by offering additional value-added services. Online backup is one such service that is rapidly gaining popularity as consumers and small businesses are becoming more aware of the need to protect the information on their computers. NovaStor's NovaNet-WEB 7.0 software is a cornerstone of any well thought out online backup service, and the new "Making Money With Online Backup" white paper explains the ins and outs of starting and running an online backup service.

"Starting an online backup business is a money-making proposition for ISPs," according to Mike Andrews, Managing Director and Executive VP Sales Worldwide at NovaStor. "Because ISPs already have most of the required infrastructure in place, the incremental costs are small and the additional monthly service revenue from an online backup service can add a big boost to bottom line profitability."

ISPs are not the only companies that can profit from online backup. Online backup is quickly becoming a popular small business venture for entrepreneurs as the ongoing monthly service revenue from consumers and businesses translates to long term profitability. Larger corporations can also benefit from online backup as a cost-effective way to ensure that remote employees regularly back up their PCs.

"Making Money With Online Backup" is presently available for download by visiting http://www.novastor.com/whitepapers.asp

About NovaStor

NovaStor ( www.novastor.com ) is a leading, international provider of software solutions for data availability and protection. NovaStor provides software and services for the backup, restore and retention of business-critical data which together cover a wide application area -- ranging from home, mobile users, SMB users, all the way through Enterprise users, globally. NovaStor's cost-effective solutions are platform -- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment.

NovaStor is headquartered in Switzerland (Rotkreuz), has offices in Germany (Hamburg) and the USA (Simi Valley), and is represented in numerous other countries through partnerships.

For Further Information: Robert DeMoulin DeMoulin & Company Tel: 1 (0) 925-699-5423 Fax: 1 (0) 209-825-5576 E-Mail: Email Contact NovaStor Mike Andrews Tel.: 1 (0) 805 579 6700 Fax: 1 (0) 805 579 6710 E-Mail: Email Contact www.novastor.com