Novori (NOVO) Provides Wedding Rings for Montel Williams' Show Guests

Market Wire, October, 2007

Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- has been approached by the Emmy-winning syndicated talk show host Montel Williams to provide the wedding ring set for the recently in-studio taped ceremony of a couple that were victims of the devastating May 2007 Greensburg, Kansas Tornado.

Novori recognizing the severity of this disaster and the loss of everything this couple owned, generously donated a signature Sareen line 18 karat white gold wedding set for them to be wed with. The bridal ring is micro-set with 58 round G-H VS+ diamonds and a center diamond that has a total 1.17ctw.

The groom ring is an 18k white gold, 7mm comfort-fit men's band.

This beautiful in-studio ceremony will be aired on the Monday, October 15th "Montel Williams Show." * Please check local listings for "The Montel Williams Show" air times in your area.

"We are so honored to be able to provide the wedding ring set to join this couple in marriage that suffered such a terrible loss," stated Mark Neild, CFO of Novori, Inc. "We wish them a future of happiness together."

About "The Montel Williams Show" -- www.montelshow.com :

Montel Williams is in his 16th season as host of "THE MONTEL WILLIAMS SHOW," a daily, one-hour nationally syndicated talk show -- a Mountain Movers production in association with CBS Paramount Domestic Television. In addition to receiving the 1996 Daytime Emmy Award for Outstanding Talk Show Host, the show that bears his name has also been honored with Daytime Emmy nominations for Outstanding Talk Show in 2001, and Outstanding Talk Show and Outstanding Talk Show Host in 2002. In a field in which more than 80 talk shows have come and gone since its debut, "THE MONTEL WILLIAMS SHOW" has established itself as an enduring brand built on quality and integrity. Entertaining, informative and relatable, the show's longevity is a testament to Mr. Williams' sincerity and compassion, in addition to his willingness to tackle complex issues head on.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and provides consumers with unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the over the counter bulletin board (OTCBB).

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

Contact: Media Contact 702-300-1725 pr@novori.com Investor Relations 1-888-646-5677 ir@novori.com