The Sound of Fashion: LA Fashion Awards to Turn Up the Volume

Daisy O'Dell is a rising star music maven long favored by fashion insiders. She has shaped the music for the runway shows of designers Candice Held and Joseph Domingo as musical director for runway show producer James Campbell. She has toured with Gwen Stefani, DJ'd at launch parties for Amy Sacco and Damien Hirst, and currently spins weekly at LA hotspots Teddy's, Bar Marmont, Bar Lubitsch and Seven, among others. She also serves as a music coordinator for the Andre Balazs Hotel Group's west coast properties, The Standard and Chateau Marmont. As the first ever "Artist in Residence" for the LA Fashion Awards presented by Saturn, she has an active role in shaping not just the sound of the parties and receptions surrounding LA's top fashion industry event of the year as DJ, but also the stage production itself.

"I found this an interesting challenge because an awards show is so multidimensional, and an important platform for the expressions of others," says Daisy. "You don't want your own point of view to get too much in the way of the designers' own statements. So often I'm on the side with the designer, creating that strong point of view. To do a show such as this, you need to provide 'space' for several of those strong points of view to come across."

To aid in the mission, LA Fashion Awards executive producer Jennifer Uner tapped film composer and recording artist (and husband) Kubilay Uner, a.k.a."kubimusik," to create the official theme music for this year's show. Using a vocoder treatment of the phrase "Oh you look so good" layered with electro beats and strong funk and disco overtones, the track "LA-style" captures the current pop zeitgeist of looking forward and backward simultaneously. Daisy proclaimed it, "fantastic... very current -- French, Kitsuné... super cool" and will place this original theme music in the show for presenter walk-on music, and a remix version to underscore the sponsor credits.

Though the LA Fashion Awards take place in Los Angeles, fashion fans everywhere can download the track "LA-style" to their music library or activate the ring tone. Links to both are available for free at the web site, www.lafashionawards.com .

The LA Fashion Awards presented by Saturn takes place on October 26, 2007 at the Orpheum Theatre in downtown Los Angeles, from 7pm to 9pm. Orchestra level seating is reserved for invited industry guests, but seats are available to the public in the Mezzanine ($65) and Balcony ($50) through Ticketmaster.com or by phone 213.480.3232. Tickets include access to the cocktail reception at 7pm, and awards ceremony at 8pm, where winners will be announced in 7 categories.

Among the 2007 Nominees:

Jasmin Shokrian - Moss Adams Fashion Innovator Award Nominee

Juan Carlos Obando - Moss Adams Fashion Innovator Award Nominee

Rami Kashou - Moss Adams Fashion Innovator Award Nominee

Thomas Wylde (Paula Thomas, designer) - Moss Adams Fashion Innovator Award
Nominee

BCBGMAXAZRIA - Marketing Excellence Award Nominee

GUESS by Marciano - Marketing Excellence Award Nominee

Kitson - Marketing Excellence Award Nominee

L.A. Eyeworks - Marketing Excellence Award Nominee

American Rag Cie - Fashion Retailer of the Year Nominee

Fred Segal - Fashion Retailer of the Year Nominee

Lisa Kline - Fashion Retailer of the Year Nominee

The Way We Wore - Fashion Retailer of the Year Nominee

Tim Kaeding, 7 FOR ALL MANKIND - Supima Denim Designer of the Year Nominee

Adriano Goldschmied, GOLDSIGN - Supima Denim Designer of the Year Nominee

Jeff Rudes and Susie Crippen, J BRAND - Supima Denim Designer of the Year
Nominees

Kristopher & Amy Enuke, OLIGO TISSEW - Supima Denim Designer of the Year
Nominees

Paige Adams-Geller, PAIGE PREMIUM - Supima Denim Designer of the Year
Nominee

Among those receiving honors are DailyCandy's LA Edition, edited by Crystal Meers, which will receive the Fashion Communication Award. "Project Runway" will receive the Inspiration Award. Max Azria, founder and CEO of BCBGMAXAZRIAGROUP, will receive the Wells Fargo Century Fashion Achievement Award following a runway finale.

The stage production includes video vignettes on each of the 20 nominees and honorees. Capsule collections will be presented on the runway from the Moss Adams Fashion Innovator nominees Rami Kashou, Jasmin Shokrian, and Wells Fargo Century Fashion Achievement honoree Max Azria. Key looks from the Supima Denim Designer of the Year nominees -- 7 for all mankind, GoldSign, Paige Premium Denim, J Brand and Oligo Tissew -- will be showcased in a unique group presentation.

Saturn is the presenting title sponsor of the LA Fashion Awards. Los Angeles Times IMAGE leads the slate of Official Media Sponsors, as the co-host of several VIP receptions leading up to the Awards, and the official VIP after party at Tiara Café. They join Los Angeles magazine, Flaunt Magazine, California Apparel News, NASDAQ, NPA Wildposting and LA.com among others. The accounting firm Moss Adams LLP is the founding sponsor of the LA Fashion Awards and an Award Level sponsor rewarding Fashion Innovation. Wells Fargo Century and Supima also participate with Award Level recognition for Fashion Achievement and Denim Design, respectively. Platinum Level providers include Design Tonic, WGSN and Marketwire. The Standard Hollywood is the Official Hotel of the LA Fashion Awards. Absolut 100 vodka will have a starring role at the cocktail reception, where top LA restaurants -- including Pane e Vino, Cobras & Matadors, Tiara Café, An Catering by Crustacean and Royale on Wilshire -- will provide delicious hors d'oeuvres, as will NatureSweet D'Vines, the super sweet tomatoes now at fine grocery stores. Hint Essence Water will provide refreshments.