Experticity Signs Licensing Agreement With IBM

Market Wire, October, 2007

Experticity, the pioneer of live video-assisted customer support solutions, today announced that it has signed a licensing agreement with IBM, as part of IBM's growing initiative in the self-service retail market. IBM has deployed the Experticity platform solution in their Retail Innovation Center in Raleigh-Durham, and will be promoting Experticity's advanced retail solution with select IBM enterprise customers.

"Experticity is at an exciting point in its corporate development and this agreement with IBM will have a significant impact on our ability to tap into the vast network and resources of one of the world's largest technology companies," said DL Baron, founder and CEO of Experticity. "IBM's support of Experticity is not only a validation of our unique technology and market approach but is also a major step forward in terms of providing Experticity with an extensive enterprise sales channel that is eager to embrace a new approach to customer service."

Beyond the traditional retail channel, IBM has also identified strong customer demand for live video customer support in a variety of other markets, including financial services, health-care and a diverse number of other service industries where a premium is placed on exceptional customer service. When combined with Experticity's inclusion in Microsoft's recently launched Accelerator program for promising new technology start-ups, this licensing agreement provides Experticity with broad industry support and the necessary technical resources to fundamentally change the way customer service is delivered.

About Experticity

Headquartered in Seattle, Washington, Experticity is the pioneer of live on-screen expert staffing technologies and has been developing remote service solutions for the retail industry since 2005. Experticity's patent pending, proprietary right-staffing technology enables companies to load-balance live customer service staff from a remote location to service front-lines, using real-time, two-way video, audio, and data screens to provide customers with a personalized, one-on-one service experience.

Press Contact: Robert Nachbar Kismet Communications 206-427-0389 Email Contact