Lyric Culture Designs Special Edition T-Shirt & Guitar Pick Necklace for "August Rush" Movie to Benefit Young Artists International

Market Wire, October, 2007

Lyric Jeans, Inc. (PINKSHEETS: LYJN) and Lyric Culture, its premium rock n' roll lifestyle brand, have partnered with Warner Bros. Pictures for the design of a limited edition t-shirt and guitar pick necklace inspired by the music of the upcoming music-driven drama "August Rush," starring Freddie Highmore, Keri Russell, Jonathan Rhys Myers, Terrence Howard and Robin Williams, opening nationwide November 21, 2007.

Lyric Culture is known for fusing music and fashion with their line of premium denim and sportswear that features the lyrics to legendary songs made famous by The Beatles, Janis Joplin, Marvin Gaye, Lynyrd Skynyrd and many more.

The Lyric Culture August Rush t-shirt is emblazoned with a significant line from the film, "The music is all around us. All you have to do is listen" and encrusted with crystals featuring the signature Lyric Culture treble/bass clef ($90). The tee is packaged with a guitar pick pendant necklace designed in vintage aged gold alloy and engraved with the same inspiring words. Proceeds from the sale of this product benefit Young Artists International ( www.youngartists.org ), a non-profit organization dedicated to the artistic promotion and career development of exceptionally gifted young musicians.

"'August Rush' is a beautiful and moving film based on the concept that music brings people together. We are honored for the opportunity to design product around this inspirational movie and to support a wonderful cause such as Young Artists International," said Hanna Rochelle Schmieder, Designer and President of Lyric Culture.

The Lyric Culture August Rush tee and necklace will be available for purchase beginning October 25, 2007 at www.LyricCulture.com and at select specialty retailers nationwide including:

--  Lisa Kline in Los Angeles, CA
--  GC Williams in New York, NY
--  National Jean Company in Boston, MA
--  Moxie in San Francisco, CA
--  Stash Clothing in Las Vegas, NV
--  Her Therapy in Charlotte, NC
--  Lansky in Memphis, TN
--  Savvy in Highlands Ranch, CO
--  Intuition in Hollywood, FL
--  Edge City in Jacksonville, FL
--  Denim Loft in Geneva, IL
--  Spoiled Pink in Fort Worth, TX
--  Epiphany in Dallas, TX
--  Camp & Campus in Great Neck, NY
--  Out of the Blue in Mount Kisco, NY
    

"August Rush" tells the story of a charismatic young Irish guitarist (Jonathan Rhys Meyers) and a sheltered young cellist (Keri Russell) who have a chance encounter one magical night above New York's Washington Square, but are soon torn apart, leaving in their wake an infant, August Rush, orphaned by circumstance. Now performing on the streets of New York and cared for by a mysterious stranger (Robin Williams), August (Freddie Highmore) uses his remarkable musical talent to seek the parents from whom he was separated at birth. The film is directed by Kirsten Sheridan and produced by Richard Barton Lewis, from a screenplay by Nick Castle and James V. Hart, story by Paul Castro and Nick Castle.

About: Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture fuses high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Visit www.LyricCulture.com .

For more information, please contact: Lauren Stillman (310) 854-8179 Lauren.stillman@filmfashion.com