m-Wise Selected by Bertelsmann's Arvato Mobile to Deliver Mobile Content Services in Brazil

Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces a partnership with Arvato Mobile, a subsidiary of the Bertelsmann media group, to provide hosted content management and delivery services to Arvato Mobile's extensive base of mobile subscribers in Brazil.

Arvato Mobile operates extensively in the global mobile content market providing various mobile content and entertainment services. Following the expansion in subscriber base in the Brazilian market, the company has decided to join a multimedia service platform and selected m-Wise's MOMA to fulfil this task. The partnership will allow Arvato Mobile to develop new kinds of services and enhance the end-user experience.

"The rapid growth of mobile subscriber base in Brazil together with the enhancement in mobile content and mobile devices has encouraged us to search for a platform that could help us with the multimedia service development we needed," said Fabio La Manna, Arvato Mobile Brazil General Director. "We have selected m-Wise's MOMA Platform as we found it highly qualified for the complex and dynamic needs of the mobile content business in the Brazilian market."

Zach Sivan, m-Wise's Chief Executive Officer added, "We are very pleased to embark on this new partnership with Arvato Mobile. The Brazilian market is one of the fastest growing markets in the mobile industry and we are delighted to take part in the evolution of this market together with a market leader such as Arvato Mobile."

About Arvato Mobile

Arvato mobile is a subsidiary of Arvato -- a corporate division of Bertelsmann. The company provides an innovative range of digital entertainment content and interactive solutions. The company is a 360 degree manager along the whole digital value chain. Arvato mobile works with market leading mobile operators, internet service providers, license holders, broadcasters and brands in over 75 countries. In Brazil, Arvato Mobile is the market leader and through the local brand TJNET ( www.brasil.tj.net ) provides mobile entertainment to its customers.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com .

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For more information, please contact: m-Wise: Adi Armoza Email: Email Contact