SupportSoft Helps Protect TalkTalk Customers Against Wireless Fraud
Market Wire, December, 2007
Households with unsecured wireless Internet make up around half of total wireless broadband users in the UK(1). Those without proper security on their network are vulnerable not only to piggy-backing, but to hackers who can access bank details, passwords and personal information. Consequences of these actions include identity theft as well as unauthorised spending on credit and debit cards. SupportSoft's SmartAccess(TM) software is rescuing wireless Internet users by automatically setting up their home security configurations, thereby minimising their exposure to fraud.
Among wireless network users who have not secured their home networks, more than 40% indicate that the primary reason was because they had difficulties configuring the security settings, according to a survey conducted by analyst firm Parks Associates(2). SupportSoft, Inc. (NASDAQ: SPRT) is a leader in technology problem resolution and provides a range of solutions for digital service providers and enterprise.
TalkTalk, the home phone and broadband provider from the Carphone Warehouse, is using SupportSoft technology to make it easier for customers with a generic modem to set up the right security information themselves. TalkTalk customers receive a CD that guides them through a very simple setup process to ensure their security settings are configured to deliver optimum protection from hackers.
"Broadband subscribers have been under attack for over a decade by hackers. Internet security is an increasing priority for service providers of home Internet services as more and more people switch to broadband and in particular wireless," observes Colin Pittham, SupportSoft vice president of international business development. "TalkTalk is taking a very proactive approach in addressing these problems."
TalkTalk has implemented the initiative in response to customer demand and increasing awareness of the issue of Internet security. It has integrated SupportSoft's SmartAccess technology into its broadband service, Connect & Go, as one solution to combating fraud for customers who are using a modem or router. TalkTalk uses the solution to assist subscribers in automatically setting their Wi-Fi security in cases where they have a built-in wireless adapter or a TalkTalk USB adapter. SmartAccess verifies customers' system characteristics, such as firmware version and modem, configures users' PCs and wireless gateway router with the latest software as needed, and provides interactive instructions to connect all the key components together.
"Today's home networking products don't always provide intuitive instructions for configuring security settings. By providing this solution, we are helping our TalkTalk customers who use our Wireless Router to protect themselves from fraud, reducing the scope for identity and information theft, and ultimately, increasing customer satisfaction," observes Chris Rhodes, Director of Product, Content & Strategy at TalkTalk.
About SupportSoft
SupportSoft is a leading provider of software and services that automate the resolution of technology problems. The Company's solutions reduce technology support costs, improve customer satisfaction and enable new revenue streams for enterprises and broadband service providers reaching 50 million users worldwide. The Company has expanded its offerings and now provides Instant Technology Relief to frustrating technology problems directly to consumers through www.support.com .
For more information about the Company and its corporate offerings, visit www.supportsoft.com ; for Instant Technology Relief(SM) to consumer technology problems, visit www.support.com or dial 1-800-PC-SUPPORT.
About TalkTalk
-- TalkTalk, launched in February 2003, is the home phone and broadband
company from The Carphone Warehouse. The Carphone Warehouse is the third-
largest broadband provider in the UK. It now has nearly 2.5 million
broadband customers* signed up to TalkTalk and AOL Broadband, which it
acquired in October 2006.
-- In April 2006, TalkTalk launched the UK's first-ever FREE broadband
service. With its Talk2i package TalkTalk customers can now receive high
speed broadband of up to 8Mb, unlimited evening and weekend calls to local
and national UK landline numbers, plus unlimited free calls to 36
countries, all for just £5.89 per month (plus line rental of £10.50).
-- In a recent survey of landline users conducted by YouGov for
uSwitch.com, TalkTalk was voted the number one landline company in the UK,
not only for overall customer satisfaction but also for being the best
value for money service. The TalkTalk £1,000 challenge promises customers
£1,000 if they can prove their calls are more expensive than BT, and
TalkTalk customers talk to each other for free.
-- In another recent survey of broadband customers conducted by Point
Topic, the broadband information website, TalkTalk was rated the leading
ISP in terms of customers who are happy to stick with their choice of
broadband. More than 73% of the TalkTalk customers surveyed said they were
planning to retain their broadband service.
-- TalkTalk is proud to support TreeHouse, the national charity for
autism education. Together TreeHouse and TalkTalk are working to transform
the lives of all children with autism, raising funds and driving awareness
of autism through a variety of fresh, interactive initiatives. TreeHouse is
a registered charity, number 1063184. In September 2006, TalkTalk launched
a new directory enquiry service, 118111 from which 1p per call is donated
to TreeHouse. For further information on TalkTalk and our products, please
visit www.talktalk.co.uk
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