Drinks Americas Announces Second Quarter Fiscal 2008 Financial Results

Drinks Americas Holdings, Ltd. (OTCBB: DKAM), an owner developer and marketer of premium beverages associated with renowned icons, today announced financial results for its second quarter and six months ended October 31, 2007.

J. Patrick Kenny, Drinks Chief Executive Officer, stated, "We invested in the second quarter to build on Trump Super Premium Vodka distribution by spending marketing funds supporting sampling and promoting in accounts already sold to, build repeat purchases and consumer loyalty. During the second quarter we continued to ship repeat orders to key markets like New York, New Jersey, Maryland, Florida, Illinois, Washington, Texas and California."

Kenny added, "We also invested in the balance of our portfolio in order to broaden the company's margin mix and revenue stream. Our bourbon business was up 60%, wine business was up 67% and Newman's Own Sparkling Fruit Juices grew at 1,000%. We continue to execute our strategy into this third quarter. We will have two significant Universal Interscope ventures enter our product stream in the first half of '08. Our goals are to expand our markets and number of Icon brands, to begin international distribution starting with Russia, on a large scale, put in place cost of goods savings that will improve gross margins in subsequent quarters, and grow the company."

Comparison of Three Months Ended October 31, 2007 to October 31, 2006

--  Net sales were $1.5 million for the second quarter 2008, compared to
    net sales of $2.2 million for the second quarter 2007. The company is
    cycling last years Trump Vodka pipeline fill and introduction.

--  Net sales for the second quarter 2008 were comprised 52  percent from
    Trump Vodka sales, 13 percent of Old Whiskey River Bourbon, 18 percent from
    our international wines, 4 percent from our other alcoholics and 13 percent
    from Newman's Own sparkling fruit beverages and sparkling waters.  Net
    sales for second quarter 2007 were comprised 84 percent Trump, 5 percent
    Old Whiskey River, 7 percent international wines, 3 percent from our other
    alcoholic products and 1 percent of Newman's Own products.

--  Second quarter net sales of Old Whiskey River increased 60% over the
    same period of the prior year ($190,000 compared to $119,000), net sales of
    our international wines increased 67% ($269,000 compared to $161,000) and
    Newman's Own products increased over 1,000% ($190,000 compared to $16,000).
    The Company continued national expansion of the Newman's Own product line
    in the third quarter of fiscal 2007.

--  Gross margin was 41% for the second quarter of this year, compared to
    44% for the same period last year. Gross margin was influenced by the
    increased volume of non alcoholic products, the weakening dollar for glass
    purchased in Europe, and our planned investment support for Trump Vodka.

--  Selling, General and Administrative Expenses were $2.0 million for the
    second quarter 2008, compared to $1.9 million for the same period last
    year. The second quarter 2008 SGA included incremental promotional support
    for Trump Vodka, increased overhead as part of the expanded sales force,
    fees related to a potential  acquisition  and recognition of $100,000 of
    directors' fees.

--  Interest expense was reduced by $221,000 based on long term debt
    elimination. Second quarter of 2008 interest expense was $64,000, compared
    to $287,000 for the same period of the prior year.

--  Net loss for the quarter was $1.5 million, or $0.02 per share,
    compared to a net loss of $1.2 million, or $0.02 per share, for the same
    period last year.

Comparison of Six Months Ended October 31, 2007 to October 31, 2006

--  Net Sales increased while cycling last years Trump introduction by 8%.
    Net sales were $2.8 million for the first half 2008, compared to net sales
    of $2.6 million for the first half of 2007.

--  Net sales for the first half  2008 were comprised 56 percent from
    Trump Vodka sales, 9 percent of Old Whiskey River Bourbon, 12  percent from
    our international wines, 5 percent from our other alcoholics and 18 percent
    from Newman's Own sparkling fruit beverages and sparkling waters. Net sales
    for first half  2007 were comprised 73 percent Trump, 7 percent Old Whiskey
    River, 9 percent international wines, 6 percent from our other alcoholic
    products and 5 percent of Newman's Own products.

--  First half net sales of Old Whiskey River increased 40 percent over
    the same period of the prior year ($258,000 compared to $185,000), net
    sales of our international wines increased 42 percent ($331,000 compared to
    $234,000) and Newman's Own products increased 270 percent ($502,000
    compared to $136,000).  Net sales of Trump Vodka were $1.6 million for the
    first half of this year compared to $1.9 million for the first half of
    2007. The prior year was influenced by the launch and pipeline fill of
    Trump Vodka.

--  Gross margin was 39% for the first half of this year, compared to 43%
    for the same period last year. The decline in gross margin was influenced
    by lower margin Newman's Own products, the weakening dollar related to
    European glass purchasing, and pricing support for Trump Vodka.

--  This year a full six months of selling and marketing expenses were
    recognized for Trump Vodka compared to one month for the first half of
    2007.

--  Selling, General and Administrative Expenses was $4.0 million for the
    second quarter 2008, compared to $2.8 million for the same period last
    year. The increase was also influenced by an expanding  permanent work
    force  as well as summer Newman's sale staff, and recognition of  $150,000
    of directors' fees which were not recognized in the same period of the
    prior year.

--  Interest expense savings were $260,000 verses over the same period of
    last year. Interest Expense was $116,000 for the  first six months of
    fiscal 2008 compared to $376,000 for the same period of the prior year.

--  Net loss for the half was $3.0 million, or $0.04 per share, compared
    to a net loss of $2.0 million, or $0.03 per share, for the same period last
    year.