WestJet Announces Preferred Airline Partnership With Hudson's Bay Company (Hbc)
Market Wire, December, 2007
WestJet (TSX: WJA) is pleased to announce it is now an approved airline for Hudson's Bay Company (TSX: HBC), one of the world's leading retail companies. WestJet secured the landmark customer by offering a strong value proposition and providing attractive, low-cost airfares in conjunction with superior service.
WestJet's approved supplier relationship with Hbc allows the airline to provide transportation and group services to all of its business travellers, including The Bay, Zellers and Home Outfitters. It also allows WestJet to secure additional revenue by increasing market share within Hbc's domestic and transborder business. WestJet will leverage this relationship to appeal to a broad range of corporate business travellers - anywhere from local to international organizations who require a low-cost flight coupled with unparalleled service.
"Over the past 11 years, our organization has grown into a leading, national airline carrier," said Duncan Bureau, WestJet's Vice-President of Sales. "As we continue to expand our service reach, we become an attractive option for many national and multi-national corporations. Hbc is one of the most highly regarded organizations in Canada. We look forward to working with such an iconic institution and providing them with our exceptional guest experience and our own WestJet welcome when they board."
"Our merchants travel around the world sourcing innovative product for our retail stores," said Robert Johnston, President, Hbc. "Our new relationship with WestJet provides Hbc with improved prices for air travel, in addition to the exceptional customer service which WestJet is renowned for."
About WestJet
WestJet is Canada's leading low-fare airline offering scheduled service throughout its 44-city North American and Caribbean network. Named Canada's most admired corporate culture in 2005 and 2006, WestJet pioneered low-cost high-value flying in Canada. With increased legroom and leather seats on its modern fleet of 70 Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu on the majority of its fleet, WestJet strives to be the number one choice for travellers.
Contacts: WestJet Media Relations Gillian Bentley (403) 444-2615 Website: www.westjet.com
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