Zoran Corporation Demonstrates New HD DVD/Blu-Ray, HDTV, Digital Camera, Multimedia Mobile Phone, Printer and Connected Technologies at CES 2008

Market Wire, January, 2008

Zoran Corporation (NASDAQ: ZRAN) announced it is demonstrating its newest digital entertainment and digital imaging platforms and technologies for consumer electronics manufacturers.

In addition, President and CEO Dr. Levy Gerzberg will participate in the SuperSession panel "Big Thinkers and Disruptive Technologies -- Today's Thought Leaders, Tomorrow's Technologies" discussion during the first Super Session panel scheduled for January 8 from 10:30 to 11:30 am in North Hall, Room N257.

The panel, moderated by Tim Bajarin, president and CEO, Creative Strategies, will also include Dave Habiger, President and CEO Sonic Solutions; Dick Lynch, Executive VP and Chief Technology Officer, Verizon; Terry McBride, CEO, Nettwerk Music Group; Shane Robison, Executive VP and Chief Strategy and Technology Officer, Hewlett Packard Company; and Owen Van Natta CEO, Facebook.

"We look forward to hearing from Dr. Gerzberg about disruptive technologies and what to expect over the next five years in the semiconductor industry that is likely to improve the entertainment experiences for consumers wanting all types of video and audio content delivered to portable handheld devices and televisions in the home as well as other exciting products," said Mr. Bajarin.

Zoran's new product and technology demonstrations at CES 2008 include the following:

--  SupraHD® high definition television designs and set-top box products
    for Asia, Europe and North American markets
--  NTIA-Certified SupraHD®-based converter set-top boxes under multiple
    brands that support the U.S. conversion to digital broadcasts in February
    2009
--  VaddisHD(TM) High Definition Multimedia Processor platforms supporting
    both the Blu-Ray and HD-DVD blue laser emerging standards DVD players
--  Vaddis® DVD multimedia processor enabled products from major
    manufacturers including new portable and automobile systems
--  DVD Recorder reference designs for Digital Video Broadcast Set-top
    Boxes, PVRs, DTVs, and new combo products based on Zoran's Activa® 200
    family of processors
--  APPROACH® multimedia processors enabling multimedia camera phones
    including LG's popular new Viewty model
--  New digital camera design platforms and new models from Nikon,
    Olympus, Pentax, Samsung, Sony and others using the COACH digital camera
    processor
--  New Quatro®-based All-in-one printers and photo printer reference
    designs plus new models from Epson, Konica-Minolta, Samsung and others
    

Meetings with Zoran are by appointment in North Hall room N108 at the Las Vegas Convention Center.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain(TM) technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran logo, Activa, APPROACH, Quatro, SupraHD, SupraTV, Vaddis and VaddisHD are trademarks or registered trademarks of Zoran Corporation and its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Contact Information Betty Watkins Zoran Corporation 408-523-4373 Email Contact