Ferrari Driving School Says DUI Not "Kool"

Market Wire, January, 2008

New York City-based Ferrari Driving School announced today that it is continuing its efforts to stop drunk and unsafe driving. The company's director of operations, Michelangelo Pinto, kicked off the year for the school's "DUI Driving is not Kool(TM)" driver awareness campaign, appearing on Fox Business Network's "Happy Hour" program.

"A guy named Pinto representing a driving school named Ferrari on a national television program called 'Happy Hour,' taking place in a bar, speaks out against drunk driving on New Year's Eve. With many writers for late night television on strike, this seems like the kind of item for a monologue. You cannot make something like this up," said Pinto.

"But you know what, when the kidding, joking and plays on words stop, what's left is a devastating reality. Approximately 16,000 people die each year because of drunk drivers. Tell a child that mommy or daddy is not coming home because a drunk killed them. No joke there. Ferrari Driving School, the metropolitan area's largest such school, in business 40 years, teaching safe driving to both private and commercial drivers. Now, we have stepped up to tackle the challenge of DUI and will not stop until change happens."

The toll of driving under the influence is horrific. 16,000 deaths annually is the equivalent of more than five 9/11 tragedies per year. It is four times more than the loss of all United States military personal in Iraq to date. It means that in a three and a half year period, as many people are killed by drunk drivers as were killed serving United States in Vietnam. There is roughly the same amount of people killed by drunk drivers each year as die of AIDS.

"When we began our program, we did so because of celebrities accused of DUI being treated to a carnival-like atmosphere. We wanted to teach kids that DUI is not cool. But the issue goes so much deeper than that. For example, earlier this month, a former White House advisor, from a prior administration, was caught doing 70 mph in a 30 mph zone and charged with aggravated DWI. He is 59 years old. This is not a Democrat or Republican thing. Not conservative or liberal. Not young or old. Neither famous nor average Joe. This is a challenge for all of us. We must stop this scourge that is taking so many lives, destroying so many families and costing the public billions of dollars," said Pinto.

The Ferrari Driving School's, "DUI Driving is Not Kool(TM)," plan is in full gear working to raise awareness while gaining public and media support. Michelangelo Pinto is successfully heading the program and is committed to saving lives.

"It was very gratifying when Fox Business Network's Cody Willard said to me, 'For the record you have our support ...' We need everyone's support to save lives. People are dying because of a cavalier attitude about DUI. Ferrari Driving School is working to stop it."

CONTACT: Ara E. Chekmayan Tactical Public Relations 1-212-794-8757 ara@tacticalpr.com Web Site: http://www.FerrariDrivingSchool.com