Coffee Holding Co., Inc. Reports Year End Earnings

Market Wire, January, 2008

Coffee Holding Co., Inc. (AMEX: JVA) today announced its operating results for the year ended October 31, 2007. In this release, the Company:

--  Reports sales growth of 12.2% for 2007 compared to 2006;

--  Reports net income of $937,316 for the year ended October 31, 2007;
    and

--  Reports net income of $0.17 per share (basic and diluted) for the year
    ended October 31, 2007.
    

Net income increased $237,234, or 33.9%, to $937,316 or $0.17 per share (basic and diluted) for the year ended October 31, 2007 compared to $700,082 or $.13 per share (basic and diluted) for the year ended October 31, 2006. The increase in net income primarily reflects increased net sales, partially offset by increased cost of sales and increased operating expenses.

Net sales totaled $57,423,417 for the year ended October 31, 2007, an increase of $6,252,215 or 12.2% from $51,171,202 for the year ended October 31, 2006. The increase in net sales reflects a 4.6% increase in coffee pounds sold from 34.9 million pounds in 2006 to 36.5 million pounds in 2007. The increase in pounds of coffee sold is the result of increased sales of our branded and specialty green coffees. Sales of our flagship Hispanic espresso brands, Café Caribe and Café Supremo, increased once again. The number of our customers in the specialty green coffee area grew approximately 22.4% to 344 customers, due in part to the hiring of two new green coffee salespersons in Florida and Oregon during the year. The specialty green coffee area is the fastest growing segment of the coffee market, and we believe that our customer base and sales will continue to grow in this area.

"We are proud of our company's accomplishments during the past twelve months as we've once again achieved our goals of both top line and bottom line growth during this period," said Andrew Gordon, President and Chief Executive Officer. "This is now the fifth consecutive year we've grown our revenues by double digits, 12.2 % in fiscal 2007, while maintaining a respectable EPS of $0.17 in fiscal 2007 during a time when commodity prices in general have soared to unprecedented heights due to the weaker US$. This was especially true for both the U.S. and London coffee markets as well as the U.S. energy market. Nonetheless, we've proven once again that our horizontally integrated business model is able to withstand and overcome these obstacles which would otherwise inhibit the profitability of many other coffee companies.

"Also, we are pleased with the results of the termination and resulting outcome of the litigation associated with the breakup of our Florida joint venture. We were able to recoup our equipment and $269,000 in cash, which mitigated our losses extensively. We can now begin to focus on our more successful joint venture, Generations Coffee LLC, which has been profitable for the last six (6) months and has grown its revenue to approximately $334,000.

"Finally, 2008 will be the year we launch our exciting new line of Entenmann's coffee products; voted the #2 brand idea for 2007 by Brandweek.com. We anticipate this to be one of the most widely anticipated launches for retail coffee items since the Dunkin Donuts launch in 2007."

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold through the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi unit retail customers.

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.