Stratigent and Google Host "Web Analytics Wednesday" in Chicago

Market Wire, February, 2008

Stratigent, the global web analytics and marketing optimization consulting firm, and Google Inc., creator of Google Analytics(TM), a free enterprise-class web service that enables users to understand how their visitors interact with their website and help increase online business, announced today that they will jointly host Web Analytics Wednesday in Chicago.

Google and Stratigent, one of the premier Google Analytics Authorized Consultants, have teamed up to sponsor the upcoming Web Analytics Wednesday event in Chicago. The event is open to everyone -- practitioners, vendors or even students -- and is a free event allowing locals with web analytics interests to interact and network. The event will be held February 13, 2008 at Google's Chicago office. Complimentary registration is available to the first 150 registrants at http://www.webanalyticsdemystified.com/wednesday/index.asp?event_id=2447

"We're very excited to co-host this event with Google and provide a forum for web analytics practitioners to network and exchange their experiences in the analytics world. The event should also prove to be a great learning experience for those new to the industry," says Bill Bruno, Principal of Stratigent.

"There is so much talk among marketers about metrics and analytics, but many companies are only beginning to figure out how to allocate the right resources, particularly people, to these efforts. Web Analytics Wednesday is a great event to help Chicago-area analytics professionals connect with each other and share ideas about how to maximize marketing effectiveness and improve customer experience online," says Kristen Nomura, Senior Account Manager at Google.

Web Analytics Wednesday was founded by Eric T. Peterson, author of "Web Analytics Demystified." According to www.webanalyticsdemystified.com , Web Analytics Wednesday can be described as "a global effort to put faces with names and to get local members of the web analytics community networking."

About Stratigent: As a global web analytics and online marketing consulting firm, Stratigent, LLC assists clients in gaining a competitive advantage in online marketing through the use of analytics. Stratigent has worked with numerous clients to maximize the value of their web analytics and online marketing initiatives including: Washington Mutual, T. Rowe Price, Peapod, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance. Stratigent's strategic consulting partnerships with the leading web analytics vendors including: Google Analytics, Omniture, Unica, Visual Sciences and WebTrends allow Stratigent to offer a unique unbiased view of best practices tailored for the industry's leading technologies. For more information, visit http://www.stratigent.com .

About Google Inc.: Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com . Google and Google Analytics are trademarks of Google Inc.

Press Contact: Kristen Niziolek Stratigent, LLC 630-658-2210 Email Contact