Trek Teams Up With AMP to Help Power Super Bowl XLII

Market Wire, February, 2008

Trek Bicycle today announced it has teamed up with Mountain Dew AMP Energy to power the AMP Human Energy Event at Super Bowl XLII in Glendale, AZ. Using 42 Trek 7200 hybrid bikes connected to rear wheel generators, AMP athletes will turn pedal power into electrical power, generating enough electricity to power the entire promotional booth. The Trek-powered generators will also return enough electricity to the Phoenix power grid to offset all of the energy used during the first half hour of Fox's official Super Bowl XLII broadcast, making it the first energy-neutral broadcast in Super Bowl history.

"We're really excited that AMP would use our products to ensure that their event is as environmentally friendly as possible," noted Trek Marketing Coordinator, Eric Bjorling. "It's a very progressive undertaking on their part."

In order to meet the energy requirements of the event, a team of hundreds of cyclists will take turns riding the Trek 7200s beginning at 8 am on January 31, riding up to 12 hours a day through kick-off until 8 pm on February 3rd. Each day three of the bikes will be powered by a variety of celebrities, including four-time Super Bowl Champion quarterback Terry Bradshaw.

After the event comes to a close, AMP will donate the bikes to various charitable causes. Landis Cyclery of Phoenix, Trek's local affiliated independent bicycle dealer, assisted in building the bikes.

About Trek Bicycles:

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV carbon fiber first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation technology and thinking. With an unprecedented eight Tour de France titles in the last nine years, six straight 24-hour World Solo Mountain Bike Championships, and countless other professional wins, Trek enjoys a rich tradition of victory in the world's premier cycling events. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, LeMond, Bontrager, and Klein brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.

CONTACT: Eric Bjorling (800) 313 8735, ext 12526 Email Contact