Sitel Expands Global Footprint to Managua, Nicaragua

Market Wire, February, 2008

Sitel, a leading global business process outsourcing (BPO) provider, today announced it will open a customer care facility in Managua, Nicaragua in April 2008. Sitel's new multi-channel contact center will strengthen the Company's ability to provide high-quality, multilingual customer care and technical support solutions to leading companies worldwide. The 14,747-square-foot facility located at Torre Invercasa No. II, Frente al Colegio la Salle, is expected to staff more than 250 associates with the capacity for an additional 180 seats. Sitel's recent expansion to Nicaragua demonstrates growing demand among Sitel clients for Latin America-based contact center support.

"Latin America is a key part of the growing near-shore horizon to support English and Spanish bilingual customers in North America," said Dave Garner, CEO of Sitel. "Nicaragua offers a talented bilingual workforce to support our clients. We're proud to expand Sitel's presence in the region."

Latin America is becoming the world's next BPO hot spot due to the region's unique ability to offer dynamic, multilingual contact center services for a wide range of global markets. Driving market forces include:

--  U.S. companies seeking BPO services in close proximity and time zone,
    as well as workforces with a similar business culture and strong English-
    and Spanish-speaking skills;

--  Spanish language companies looking to global sourcing options for
    affordable customer support services and skilled Spanish-speaking customer
    care agents; and

--  Global businesses looking to diversify beyond the confines of the
    traditional sourcing markets such as the Philippines and India, which are
    feeling the pressure of maturing competition for skilled labor.
    

For more information, please visit Sitel online to read the white paper "Latin America: The Next India?" Additionally, Sitel offers a podcast by the same title featuring commentary by global outsourcing expert and Datamonitor Analyst Peter Ryan.

"As a rapidly emerging BPO center, Latin America offers a logical and affordable choice for businesses looking to outsource their customer care," said Ryan. "The factors driving market growth in this part of the world include the availability of a skilled labor pool and the liberalization of domestic economies. Companies, including Sitel, with Latin America-based operations offer their clients a competitive advantage."

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 67,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155 facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com .

Media Contacts: The Americas Andrew Kokes Sitel 1 877.95.Sitel Email Contact Dawn Sullivan/Kevin Carter Schwartz Communications 1 781.684.0770 Email Contact Nik Ellis Hot Pepper PR 121 233 0533 Email Contact