Harbor Candy Shop Experiences Increased Sales From Port City Web Online Marketing Initiative

Market Wire, February, 2008

Port City Web, LLC ( www.PortCityWeb.com ), an award-winning, interactive marketing and web development firm specializing in branding, ecommerce design and development, website hosting and online marketing, today announced that Harbor Candy Shop ( www.HarborCandy.com ) of Ogunquit, Maine, has experienced an increase in online sales as a direct result of an online marketing campaign designed and managed by Port City Web of Portsmouth, NH.

Measurable Results

Using a combination of Google Ad Words statistics, as well as other proprietary statistical tools, Port City Web has been able to quantify the online sales increase for Maine-based Harbor Candy Shop. The program that increased website traffic and sales was a mixture of Google Base, Google Ad Words, and natural search engine placement. This latest campaign began during the November holiday shopping rush, into Valentine's Day, and will continue at least through Easter. "Of our past customers, we have a very high percentage of repeat orders from them," noted Colleen Osselaer, General Manager at Harbor Candy Shop. "Once we get a new customer, they are typically a customer for life," she added. As a result of the high return rate of repeat customers, the value of each new customer through the Port City Web program can be quantified. "Due to the uniquely high quality of Harbor Candy Shop's gourmet chocolates, customers tend to do repeat business with Harbor Candy," noted Erik Crago, President and CEO of Port City Web. "As a matter of fact, all of our employees, myself included, are hooked on their chocolate," noted Crago.

About Harbor Candy Shop

In 1956, George Sotiropoulos and his wife, Lillian, opened their shop in Ogunquit, Maine, determined to make traditional American candies using only the most delicious chocolate and the freshest fruits, butter, and cream. Today, they continue this tradition, which now includes authentic European chocolates, using old world formulas, hand-produced at every stage by cooks adhering to the same standard for excellence that George insisted upon.

About Port City Web, LLC

Port City Web is an award-winning, full-service website design, development, hosting and marketing company. Specializing in online commerce, also known as ecommerce, Port City Web delivers innovative, cost effective electronic marketing tools that are built to work with current systems. Past and present clients include The University of New Hampshire, Born & Bicknell, Columbia University, Service Credit Union, NAPS, K2, Lonza Biologics and Smith & Wesson.

Contact: Colleen Osselaer Email Contact 1-800-331-5856 Andrew Ghezzi Sales and Marketing Manager Port City Web, LLC Email Contact www.portcityweb.com 1-800-291-7147 Ext. 702