EagleRider, the World's Largest Renter of Harley-Davidson Motorcycles, Partners With Bruce Rossmeyer, the World's Largest Harley-Davidson Dealer, to Open New Locations in Boston and Daytona

Market Wire, February, 2008

EagleRider, the world's largest renter of Harley-Davidson motorcycles, is pleased to announce with Bruce Rossmeyer, Owner and CEO of 15 Harley-Davidson® locations, the opening of new EagleRider locations within Bruce Rossmeyer's Boston Harley-Davidson dealership, Daytona Harley-Davidson at Destination Daytona, and at the Beach Street store in Daytona.

The new EagleRider locations will now have the capability of offering centralized online reservations, one-way rentals, packages for guided and self-drive tours, concierge service for custom motorcycle travel planning, and connection to the worldwide travel industry. Motorcycle travel enthusiasts from around the globe will now be able to seamlessly connect to Rossmeyer's world-class dealerships through EagleRider's proprietary motorcycle rental, tour, and travel reservation system.

"With the addition of EagleRider of Boston and EagleRider of Daytona, we are truly now a 'one-stop-shop,'" said Bruce Rossmeyer, Owner and CEO of Bruce Rossmeyer's Boston Harley-Davidson and Destination Daytona. "Not only can you shop for motorcycles, clothing and accessories, but with EagleRider, the world's largest motorcycle rental and touring company , we have further expanded to better serve our clients."

Bruce Rossmeyer's Boston Harley-Davidson dealership houses the 105th Anniversary Harley-Davidson motorcycles, a variety of used motorcycles, and is the sole American Iron Horse custom bike dealer in the Boston area. Bruce Rossmeyer's Daytona Harley-Davidson powerhouse in Ormond Beach is located in Destination Daytona and is the world's largest Harley-Davidson dealership. Both locations feature Harley-Davidson MotorClothes®, as well as parts and service departments. EagleRider will be open in Daytona starting February 15th and open in Boston starting April 1st.

About Bruce Rossmeyer's Harley-Davidson® locations

Bruce Rossmeyer currently owns 15 Harley-Davidson® locations, including the famed Ft. Lauderdale and Daytona Beach locations and the new World's Largest Harley-Davidson® dealership in Ormond Beach. At the Harley-Davidson® dealerships, owned by Bruce Rossmeyer, the dealers are the lifelines to the customers. Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road. Bruce Rossmeyer's World's Largest Harley-Davidson® dealership is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. For more information, please call (386) 671-7100 or visit www.BruceRossmeyer.com .

About EagleRider

EagleRider pioneered the Harley-Davidson rental concept in 1992 and today operates the world's largest motorcycle rental and powersport rental fleet from premier manufacturers such as Harley-Davidson, Honda, BMW, and Polaris. EagleRider's expansion of its franchise rental facilities targets global tourist destinations and currently offers adventure travel enthusiasts the opportunity to experience their dream vacation from rental facilities in the USA, United Kingdom, Austria, Australia, Spain, France, Ireland, Mexico, Costa Rica, and New Zealand. www.eaglerider.com .

Media Contact for Bruce Rossmeyer Harley-Davidson: Zucker Public Relations, Inc. Jennifer Beard 954.527.3334 ext. 300 Email Contact Lauren Simo 954.527.3334 ext. 307 Email Contact Media Contact for EagleRider: Amber Guzman 310.536.6777 ext. 125 Email Contact