New England Direct Marketing Association Taps Social Media Expert Paul Gillin to Keynote 2008 Annual Conference

Market Wire, February, 2008

The New England Direct Marketing Association (NEDMA) announced today that noted social media expert Paul Gillin will serve as keynote for its 2008 Annual Conference -- to be held April 30-May 1 at Bentley College's LaCava Center in Waltham, MA.

NEDMA '08 "Direct Marketing 3.0" will present the biggest breakthroughs, greatest opportunities, cutting edge ideas and new opportunities -- as well as potential threats -- facing today's marketers.

"Blogger. Author. Successful practitioner. In the emerging world of social media, Paul Gillin is all these things. He's also an engaging and thought-provoking speaker," said Craig Blake, president, NEDMA. "We're extremely pleased to be able to offer someone of Gillin's reputation at our conference. His expertise and real-life experience will benefit NEDMA '08 attendees as they look to social media as a new channel to connect with customers."

Drawing from the knowledge reflected in his recent, critically acclaimed book, " The New Influencers: A Marketer's Guide to the New Social Media ," Gillin will talk about the increasing importance of blogs, social networks, viral video, podcasts and other social media in direct marketing campaigns.

Whether you're already embracing social media in your marketing mix or still exploring how these tools fit into your current program -- Gillin will offer new ideas and examples of how new-media strategies are working in the real world.

"Social media has given voice to millions of ordinary citizens, who can now reach global audiences without the need for intermediaries," Gillin said. "This is the most exciting revolution in the history of media, and it will forever change the ways in which organizations communicate with their constituents."

If you're looking for dramatic, fast improvements to your marketing program -- NEDMA '08 is the place to be! With four workshops and 15 interactive sessions, it's the only marketing event in New England where you'll find this level of expertise and new ideas in one venue.

To find out more about this ground-breaking conference and to register today, visit: http://www.nedma.com/annual-conference/ or email info@nedma.com .

About NEDMA:

The New England Direct Marketing Association is a regional, professional non-profit association for all those interested in direct marketing. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, visit: http://www.nedma.com/index.html

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Contact: Katie Canavan Topaz Partners 781-404-2414 kcanavan@topazpartners.com