Sitel Named "Best Performing Contact Center" in Global Services 100 Survey

Sitel, a leading global business process outsourcing (BPO) provider, today announced it was named "Best Performing Contact Center" in the annual Global Services 100 survey. Sitel was selected because of the Company's outstanding service offerings and strong client relationships.

"The Global Services 100 list, brought out by Global Services and neoIT, has grown to be a highly credible listing of global IT services and BPO companies. The list helps service buyers leapfrog the request-for-information stage and the category winners almost always make it to the RFP stage in a service deal. That's the unique advantage a Global Services 100 company enjoys," said Ed Nair, editor, Global Services.

"Sitel is dedicated to providing exceptional contact center outsourcing services consistently across all of its 155 facilities worldwide," said Julie Casteel, executive vice president, global sales and marketing at Sitel. "Sitel's 'Best Performing Contact Center' award win reflects our continued position as an industry leader and represents yet another milestone in our efforts to meet our clients' and their customers' needs."

The Global Services 100, now in its fourth year, is a tool for buyers of business and technology services. Judges from Global Services magazine team up with outsourcing experts at neoIT, a consulting firm that specializes in services globalization, to identify and evaluate the leading service providers located on four continents. The evaluation is based upon data provided by the service providers and third parties regarding:

--  effective operations
--  service offerings
--  client relationships
--  human capital

Global Services and neoIT will present the awards to category winners at the 2008 Global Services Conference being held on March 12th, 2008 at Marriott Marquis, Times Square, New York, U.S.A.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 67,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155 facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com .

About Global Services

Global Services is a media platform with a portfolio that includes a magazine, website, events, newsletter and customized solutions. Our audience consists of corporate professionals engaged in the sourcing and management of business and technology services. Global Services is owned by CyberMedia (India) Limited. www.globalservicesmedia.com

About neoIT

neoIT is a management consulting firm that helps leading corporations improve and grow their business by capitalizing on services globalizationSM. Through a blend of strategic advisory services and hands-on execution support, neoIT provides advice and management expertise on the globalization of Information Technology (IT) and Business Process Outsourcing (BPO) services. For more information, visit www.neoIT.com .

Media Contacts: The Americas Andrew Kokes Sitel 1 877.95.Sitel Email Contact Dawn Sullivan/Kevin Carter Schwartz Communications 1 781.684.0770 Email Contact EMEA Joe Doyle Sitel 44 1923 476084 Email Contact Nik Ellis Hot Pepper PR 121 233 0533 Email Contact