Drive Down Your Mobility Lifecycle Costs With Wireless Expense Management

Market Wire, March, 2008

In the newly released benchmark report "Execute on Wireless Expense Management to Drive ROI," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class organizations achieved a 31% decrease in the cost of wireless voice services through wireless expense management (WEM) technology. This study collected data from over 250 end-user organizations worldwide and found that organizations are increasingly deploying WEM tools to drive added value from their mobility investments.

Prior Aberdeen research revealed that nearly 80% of organizations surveyed were utilizing telecom expense management tools, and that Best-in-Class organizations realized a 40% reduction in total wireless costs. These companies were able to drive significant reductions in the cost of wireless data services by leveraging their WEM solutions. In contrast, the challenge for many organizations now is the relative commoditization of wireless voice services, which limits the extent to which organizations have been able to control the cost of voice service. Through an efficient combination of organizational capability and key enabling technologies such as inventory management and telecom service provisioning software, Best-in-Class organizations are achieving a 26% decrease in the total cost of device management.

"Mobility deployments and their ongoing management require a holistic lifecycle approach to cost reduction. This is because mobile devices are distinct within the enterprise and are inherently un-tethered, giving them distinct obsolescence issues while being truly mission critical to the end-user. Because of this, enterprises must look for every opportunity to drive down wireless costs," explains Ralph Rodriguez, Senior Vice President of Research for Technology Markets at Aberdeen Group. "Best-in-Class organizations recognize the value of wireless spend visibility and are creating new ways of reducing the total cost of their mobility deployments."

The report is aimed at educating the end-user community as to how Best-in-Class organizations are building a sound portfolio of organizational capability and leveraging a suite of technology enablers to bring about marked reductions in wireless cost. The report recommends clear actions for Industry Average and Laggard organizations to achieve these types of performance improvements and draw closer to the Best-in-Class. A complimentary copy of this report is made available due in part by the following underwriters: eOnTheGo, Net Results Group, Perlego, Tangoe, and Telwares. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4667 .

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com .

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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Telephone: (617) 723-7890
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 www.aberdeen.com 

Media Contact: Ralph Rodriguez Aberdeen Harte-Hanks (617) 854-5332 Ralph.rodriguez@aberdeen.com