PurePlay, the First and Largest U.S.-Compliant Play-for-Cash Online Poker Site, Reaches 1 Million Players

Market Wire, March, 2008

PurePlay, the first and largest U.S.-compliant play-for-cash online poker destination, today announced it has reached a record 1 million players and that it has given away $3 million in cash prizes to date -- more than any other non-gambling poker site. PurePlay also reported that it has boosted its monthly cash prize pool to over $150,000, the highest in its category.

"As the largest legal online poker destination, PurePlay is able to offer a substantial cash prize pool -- in fact the largest in our market sector -- and more competitive gameplay," said PurePlay CEO, Jason Kellerman. "Our continued growth in this thriving arena of online gaming tells us that the poker community is responding to PurePlay's combination of good card play, great cash prizes, and absolutely zero risk of losing money."

PurePlay, which hosts online poker rooms and tournaments, offers cash prizes to both play-for-free members and subscribers who pay a low monthly fee. Subscribers receive key benefits including access to cash tournaments with over $150,000 in monthly prizes, individual performance ratings that enable them to play with others at the same skill level, live chat customer support and no ads during game play.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $3 million and today is the fastest growing legal online cash poker destination with over 1,000,000 players.

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