Google's Android and Mobile Linux Report 2008-A Google-led Initiative to Reshape the Mobile Market Environment

Market Wire, March, 2008

Reportlinker.com announces that a new market research report related to the Telecom & Wireless equipments industry is available in its catalogue.

Google's Android and Mobile Linux Report 2008 - A Google-led Initiative to Reshape the Mobile Market Environment

Google have launched the Android mobile operating system. The announcement was welcomed across large sections of the mobile industry, however the future prospects for this new Linux-based platform and for the shape of the mobile industry have been frequently called into question. When Google begin to get offer mobile systems, the market must take notice.

Prior to the November 2007 announcement, rumours of the G-phone circulated around the telecoms and online multimedia markets, ignited by US Patent applications lodged by Google for mobile telephony-related technologies. Then finally in early November 2007, Google unveiled Android and announced the formation of the Open Handset Alliance, a standards body focusing on the new platform which featured 34 companies at the time. Among these companies are mobile operators, application developers and technology-agnostic handset manufacturers, a formal precursor to the thriving mobile ecosystem which Google hopes will organically grow around the Android platform.

Armed with Android's open-source components, Google is counting on this potential mobile ecosystem to facilitate unprecedented proliferation in mobile online content and applications. From Google's perspective, innovation and scalability in content and applications has been held back by the current ecosystem underpinned by MNOs and platforms such as Symbian, Windows Mobile and Blackberry. In the desktop online world, content and applications form the lifeblood of web traffic which fuels the online advertising market. Google hopes to replicate this for the mobile space while addressing a key factor in consumer web adoption: user experience.

By reading the latest visiongain report, Google's Android and Mobile Linux find out how Google:

- Has applied its trusted business models to gain dominant and highly profitable footholds in the desktop Web search and advertising markets

- Plans to leverage Android in order to fully extend those same business models into the mobile space

- Is aiming to build foundations in technology standards to effectively liberate mobile online content and applications on a global scale over the long term

- This report is essential for actors in the mobile telecoms business, both established and aspiring, as it provides insight into Qualcomm's highly productive business strategy and illustrates how businesses in the telecoms industry can position themselves and their products to capitalise on Android-derived opportunities if and when they materialise. If you are working with Google, or want to collaborate with the company and the OHA, or are pitted against it in your market segment you need to know how this player will move forward.

Ignoring this company and this report is not an option. Are you involved in Android and open source? Should you be? How can you compete with Android? Should you be worried about Google's continued involvement in mobile technology and applications?

Why You Must Buy This Report:

This report features tables, graphs and charts, news, insights, the past and present developments in the market.

This visiongain report is the single tool to equip you with the latest trends in all regional markets and why open source developments continue. Visiongain recommends this astute report to the major players in the field as it will arm you with the information to make key decisions for your company. You must be informed of these exciting developments.

Unique benefits to you when you order this report:

- Primary research throughout. You will not find this information anywhere else

- Report stored in your reading room forever

- Full searchable report when you buy the company or corporate editions

- Copies can be printed off for offline reading

- Packed with charts, analysis, figures, graphs and tables

Mobile Linux - Android

1.1. Changing Contexts within the Mobile Communications Business

Chart 1.1 Rate of Mobile Data Revenue Growth

1.2. Emerging Priorities within the Operator, Content and Handset Domains

1.3 Shifting Business Models

2.1 Android: The Next Pillar of Google's Business Strategy?

2.2 The Open Handset Alliance and the Unveiling of Android

2.3 Android and Linux Standardisation

2.4 The Immediate Future

2.5 Focus of the Report

3. Linux - the Open-Source Technology

3.1 Origin of Linux

Figure 3.1 Structure of an Operating System

3.1.1 Linux: The Free OS

3.2 The Initial Fight for Acceptance

3.2.1 Adaptability of Linux

3.3 Availability of Linux

3.4 Linux: Open Source Code

3.4.1 Formal Rules

3.4.2 Informal Rules

3.5 Roots of Linux

3.6 Popularity of Linux and its users

3.6.1 Where is Linux being used?

3.6.1.1 Linux Applications

3.6.1.1.1 Internet Servers

3.6.1.1.2 Desktop

3.6.1.1.3 Computation Server

3.6.1.1.4 Mail / Groupware Servers

3.6.1.1.5 Network Box

3.6.1.1.6 PDA

3.6.1.1.7 Smartphones