Drinks Americas Announces Fiscal Third Quarter 2008 Financial Results

Drinks Americas Holdings, Ltd. (OTCBB: DKAM) (the "Company"), a leading owner, developer and marketer of premium beverages, today announced financial results for its third quarter and nine months ended January 31, 2008.

J. Patrick Kenny, CEO of the Company, stated, "As previously announced, much of the sales and product introductions that were anticipated to occur in our third quarter are just now coming to fruition. One cannot stress too strongly the number of milestones that occurred in our third quarter that have already begun to play a substantial role in the development of the proprietary products that are creating great value for our shareholders. The partnership among Dr. Dre, Interscope Geffen A&M, and the Company was completed, with three Dre products -- a cognac, a line of sparkling vodkas, and tequila -- already moving toward completion in terms of formulation, design and packaging, and selection of production partners. Trump Premium Vodka Flavors were perfected and are now arriving presold in the market. Logistical and regulatory issues normal in any international expansion initiative, were addressed to accelerate sales of Trump Super Premium Vodka into Russia. We completed a $3 million equity financing upon favorable terms, generating the additional capital necessary to build inventory and implement our business plan. Benefiting from our overall momentum, our Willie Nelson's Old Whiskey River Bourbon (including our new 1.75 liters), our Aquila Tequila (including our new Aguila Silver and Anejo), and our Damiana Liqueur grew in both volume and distribution. In order to reduce costs and mitigate the impact of the weakness of the U.S. dollar, we began to transition our glass production to China. To increase the profitability of our Newman's Own Lightly Sparkling Fruit Drinks, we completed designs to reconfigure the packaging."

Mr. Kenny further commented, "Our new product introductions, the sell-through and ongoing reorders of Trump Vodka, the introduction of Trump Premium Flavors, the positive growth trend of our bourbon and tequila portfolio, and a continuation of current trends of distributor and retailer reorders for our products, will all continue to contribute to our future revenues. The Company's unique ability to partner with iconic figures and create quality products with built-in marketing components will lead to higher margins and global footprints, with substantial brand and trademark value."

Comparison of Three Months Ended January 31, 2008 to January 31, 2007

--  Net sales were $0.6 million for the third quarter 2008, compared to
    net sales of $2.7 million for the third quarter 2007.  Third quarter fiscal
    2007 reflected the pipeline inventory fill from our national launch of
    Trump Super Premium Vodka.

--  Net dollar sales for the third quarter 2008 were comprised 42 percent
    from Trump Vodka sales, 23 percent from Old Whiskey River Bourbon, 10
    percent from Aquila Tequila, 7 percent from Damiana Liqueur, 4 percent from
    our international wines, and 14 percent from Newman's Own Sparkling Fruit
    Drinks and Sparkling Waters.  Net dollar sales for third quarter 2007 were
    comprised 85 percent from Trump Vodka, 5 percent from Old Whiskey River
    Bourbon, 2 percent from international wines, 1 percent from our other
    spirits products, and 7 percent from Newman's Own products.

--  Gross margin was 38.6% for the third quarter of this year, compared
    to 45.8% for the same period last year. Gross margin was influenced by the
    weakening dollar which affected our cost for glass purchased in Europe, and
    our aggressive marketing and sampling program for Trump Super Premium
    Vodka.

--  Selling, General and Administrative Expenses were $1.8 million for
    the third quarter 2008, compared to $4.8 million for the same period last
    year representing a 62% reduction. SG&A for the third quarter 2008 accrued
    director's fees of $225,000.

--  Interest expense was reduced by $305,000 based on long term debt
    elimination. Third quarter of 2008 interest expense was $28,000, compared
    to $333,000 for the same period of the prior year.

--  Net loss for the quarter was $1.6 million, or $0.02 per share,
    compared to a net loss of $5.6 million, or $0.08 per share, for the same
    period last year.

Comparison of Nine Months Ended January 31, 2008 to January 31, 2007

--  Net Sales were $3.3 million for the nine months ending January 31,
    2008 compared to net sales of $5.3 million for the nine months ended
    January 31, 2007 with the prior year including the introduction and
    pipeline inventory fill of Trump Vodka.

--  Net dollar sales for the nine months ended January 31, 2008 were
    comprised 54 percent from Trump Vodka sales, 11 percent from Old Whiskey
    River Bourbon, 3 percent from Aquila Tequila, 4 percent from Damiana
    Liqueur, 11 percent from our international wines, and 17 percent from
    Newman's Own Sparkling Fruit Drinks and Sparkling Waters.  Net sales for
    the nine months ended January 31, 2007 were comprised 81 percent from Trump
    Vodka, 5 percent from Old Whiskey River, 2 percent from Damiana Liqueur, 6
    percent from international wines, and 6 percent from Newman's Own products.

--  For the nine months ended January 31, 2008, net sales of Old Whiskey
    River increased  39 percent over the same period of the prior year
    ($363,000 compared to $262,000); net sales of our international wines
    increased  19 percent ($363,000 compared to $306,000); net sales of our
    Damiana Liqueur increased  18 percent ($126,000 compared to $107,000);
    Aguila Tequila increased  321 percent ($90,000 compared to $21,000);  and
    Newman's Own products increased  80 percent ($586,000 compared to
    $326,000).  Net sales of Trump Vodka were $1.8 million for first nine
    months of this year compared to $4.2 million for the first nine months of
    2007. The prior year was influenced by the launch and pipeline fill of
    distributor inventory of Trump Vodka.

--  Gross margin was 38.7 percent for the first nine months of this
    fiscal year, compared to 44.6 percent for the same period last year. The
    decline in gross margin was influenced by alcoholic and non-alcoholic sales
    mix, the weakening dollar against the Euro, prior European glass
    purchasing, and aggressive marketing/sampling for Trump Super Premium
    Vodka.

--  Selling, General and Administrative Expenses were $5.8 million for
    the nine months ended January 31, 2008, compared to $7.5 million for the
    same period last year, a reduction of 23%.

--  Interest expense savings were $565,000 versus the same period of last
    year. Interest expense was $144,000 for the first nine months of fiscal
    2008 compared to $709,000 for the same period of the prior year.

--  Net loss for the nine months was $4.7 million, or $0.06 per share,
    compared to a net loss of $7.6 million, or $0.12 per share, for the same
    period last year.