Learn About the Product Innovation and Customer Targeting in Life and Pensions, Q4 2007

Market Wire, March, 2008

Reportlinker.com announces that a new market research report related to the Financial services industry is available in its catalogue.

Product Innovation and Customer Targeting in Life and Pensions, Q4 2007

This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Extensive research is conducted on the activities of 50 providers of life and pensions products, globally - The developments are analyzed to identify the key global trends in product development and customer targeting.

Slowdowns and shifts in profitability of global financial markets have prompted advisors to adjust their underlying investments. Funds that appeal to types of investor who are less motivated by financial returns than ethical considerations, and funds that are uncorrelated with stock market movements.

Protection products are key during periods of market instability to protect customers' incomes and to provide manufacturers with an income stream unrelated to the performance of investments.

Understand and gain insight into product development in the global market - Understand the motivations behind the product launches of your competitors - Keep up to date with product innovations and learn from the developments made by your competitors.

Table of Contents 2

The Roundup 3

Given the slowdown in global markets, providers have re-examined their underlying fund ranges 3

Innovations in protection products 3

The Developments 4

AMP Life Limited 4

AMP Life launch hybrid infrastructure fund for retail investors - Oct 2007 4

Amvescap 4

AIM Investments launches new retirement marketing tool - Dec 07 4

Aviva plc 4

Norwich Union introduces new features to enhanced annuity product - Nov 2007 4

Norwich Union announces the launch of new pension investment funds - Oct 07 5

Aviva launches online pension applications - Oct 07 5

Aviva Assurances changes its insurance for professionals - Oct 2007 5

AXA 6

Winterthur adds to its pensions range - Dec 2007 6

Winterthur offers enhanced Client Management Service - Oct 2007 6

Banco Santander 7

The UK advisor platform operated by James Hay continues to lead the market - November 07 7

Co-operative 7

Co-operative Financial Services have launched a new marketing campaign focused on launching their ethical products - October 07 7

Friends Provident 7

Friends Provident unveils wealth solutions bond - October 07 7

Friends Provident reports pension product changes - Nov 07 7

Friends Provident increases product range in Singapore - Nov 07 8

Guardian Life 8

Guardian Life reports amendments to life products - Dec 07 8

Legal & General 9

Legal & General to abolish customers ongoing duty of disclosure - Oct 07 9

Legal & General extends maximum sum assured for critical illness cover - Nov 07 9

Legal & General to offer postcode rated annuities - Nov 07 9

60,000 advisers to benefit from Legal & General medical underwriting helpline - Nov 07 9

Lincoln National 9

Lincoln to provide services to American Osteopathic Association - Nov 07 9

Lincoln launches variable product in its Unified Product Portfolio - Nov 07 10

Manulife 10

Manulife Japan commences sales of annuity insurance - December 07 10

Scottish Widows 11

New funds in the life and pension - Nov 07 11

Standard Life 12

Standard Life targeting financial advisors - Oct 07 12

Standard Life adds SEI's investment solutions to platform - Nov 07 12

APPENDIX 13

Methodology 14

Further reading 14

Ask the analyst 14

Datamonitor consulting 14

Disclaimer 14

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Product Innovation and Customer Targeting in Life and Pensions, Q4 2007

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