Nimbit Offers Instant, 'Skinnable' Webstores, Selling Music Beyond the Widget

Market Wire, March, 2008

Nimbit Inc., the leading direct-to-fan commerce platform for the music industry, today launched nimbitSkin(TM), a 'skinnable' music storefront that lets fans purchase CDs, DVDs, digital music, clothing and e-tickets directly from any website.

Rather than direct sales through 3rd party retailers such as iTunes, Amazon and Ticketmaster, Nimbit is capitalizing on the industry's rapidly growing direct-to-fan channel, offering consumers a better, more complete shopping experience and connection with the artist. With nimbitSkin(TM), the fan shops an entire range of products and bundles, never leaving the artist's primary website. After purchase, customer information is collected and passed directly to the product owners for networking and future marketing.

Recently, well known artists such as Radiohead, Trent Reznor, and Dolly Parton have all jumped into the direct-to-fan game, self-releasing new works direct from their websites and keeping more of the proceeds, along with all of the customer data. While these artists are able to pay for custom e-commerce solutions that offer a branded consumer experience, many other acts can't. With nimbitSkin(TM), any artist or label can quickly and affordably provide fans with a great buying experience directly from their websites.

A fully functional, custom-branded nimbitSkin(TM) storefront can be deployed onto any website in about 1 hour at a cost of less than $100. Nimbit's unparalleled ability to vend and fulfill any type of artist product within a single shopping cart, along with the ease of customization, are part of what makes nimbitSkin(TM) so groundbreaking. One simple piece of code installed on the artist site renders the store pages within the browser, making an entire catalog of digital music, T-shirts, CDs and e-tickets available for purchase.

"The more seamless and easy you make the experience for the consumer, the more they will purchase directly from the site," says Nimbit COO and co-founder Phil Antoniades. "Building on the success of the nimbitOMT(TM) (Online Merch Table) widget, we extended the platform to address the growing demand for branded, more full-featured storefronts. We wanted to make it easy for artists and labels to sell and deliver all their physical and digital products from a single storefront with a customer experience that builds brand affinity."

With thousands of artist already using Nimbit's platform to sell, initial adoption of the nimbitSkin(TM) storefront and consumer acceptance of the platform are driving significant sales. After installing nimbitSkin(TM) on her site, artist Carrie Newcomer boosted her overall catalog sales selling thousands of dollars worth of music and merchandise direct to her fans the first month.

"... Nimbit's technology integrates amazingly well with carrienewcomer.com and allows users to have a seamless online experience. And the support from Nimbit has been top-notch too." -- Manager, Robert Meitus www.carrienewcomer.com

As company CEO, Patrick Faucher puts it, "Our mission is to make it easier for artists, managers and labels to work together to give the fans what they want, right when they want it and make it profitable for everyone involved. The launch of nimbitSkin(TM) is the beginning of several great programs we have planned to help artists and music companies prosper long term."

Some Active nimbitSkin(TM) Websites include:

Carrie Newcomer:  http://www.carrienewcomer.com/store.html 
Rounder Records/ Girl Authority:  http://www.girlauthority.com/?id=shop.php 
Ellis Paul:  http://ellispaul.com/index.php?page=shop 
The Upper Crust:  http://www.theuppercrust.org/music.html 
Tom Rush:  http://www.tomrush.com/nimbit.html 

About Nimbit

Nimbit, Inc. is the leading direct-to-fan sales and marketing platform for the music industry. Founded by industry veterans, our mission is to enable music professionals to collaborate and prosper. Nimbit's platform powers the brands of thousands of artists with the ability to effectively market and sell their music, products, and brand everywhere on the web. For more information, please go to www.nimbit.com .

Press contact: Phil Antoniades P: 508-470-7445 E: Email Contact