Key Challenges and Issues Facing the World Digital Cameras Market

Market Wire, March, 2008

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World Digital Cameras Market

This report analyzes the worldwide markets for Digital Cameras in Thousands of Units. The specific product segments discussed are less than or equal to 2 MP, greater than 2 MP - 5 MP:, and Above 5 MP. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 76 companies including many key and niche players worldwide such as Canon, Inc., Casio Computer Co. Ltd., Fujifilm Corporation, Hewlett-Packard Company, Eastman Kodak Company,Leica Camera AG, Nikon Corporation, Olympus Corporation, Panasonic, PENTAX Imaging Company, Polaroid Corporation, Ricoh Company Ltd, Samsung Techwin Co. Ltd, Sanyo Electric Co Ltd, Seiko Epson, Sigma Corp, Sony Corporation, Toshiba America Inc., Victor Company of Japan Limited, and Vivitar Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

1. less than or equal to 2 MP I-3

2. greater than 2 MP - 5 MP: I-3

3. 5 MP and Above: I-3

II. EXECUTIVE SUMMARY

1. Industry Overview II-1

Current and Future Analysis II-1

Developing Regions Offering High Growth Potential II-1

Digital Cameras: Can High Growth Rates Continue? II-1

Digital Cameras Provide Enhanced Features II-2

Camera Phones to Grab the Market Share of Low-End Standalone Digital Cameras II-2

SLR Digital Cameras Enter the Spotlight II-3

Face Detection Technology Drives Digital Camera Sales II-3

Digital Camera Innovations in 2006 II-3

Market for Replacement Cameras II-4

Film Cameras Not Yet Out II-4

Industry Trends II-4

Demographics II-4

Photography Classification II-4

Trends in Key Markets II-5

United States II-5

Japan II-6

Canada II-6

Europe II-6

Taiwan II-7

A Market Primer II-7

China II-7

Issues and Challenges II-7

The Lower the Pixel, the Poorer the Quality II-7

The Other End of the Spectrum II-8

Competitive Landscape II-8

Table 1: Leading Players in the World Market for Digital Cameras (2005 & 2006) - Percentage Breakdown by Volume Shipments for Canon, Sony, Kodak, Olympus, Samsung, Nikon, Fujifilm, Panasonic, Casio, HP, Pentax and Others (includes corresponding Graph/Chart) II-8

Table 2: Leading Players in the World Market for Digital SLR Cameras (2005 & 2006) - Percentage Breakdown by Volume Shipments for Canon, Nikon, Sony, Olympus, Pentax, and Others (includes corresponding Graph/Chart) II-9

Manufacturers Enhance Digital Camera Features to Sustain Market Share II-9

2. Digital Camera: An Introduction II-10

Evolution of Digital Cameras II-10

Introduction II-10

Working II-10

Pixels II-10

Memory II-11

SmartMedia II-11

CompactFlash II-11

Table 3: Image Storing Capacity of Memory Cards II-12

Memory Stick II-12

Hard Disk II-12

Floppy Disk II-12

In-built Memory II-12

Lens II-12

Optical-Zoom Lenses II-12

Fixed-Focus and Fixed-Zoom Lenses II-12

Digital-Zoom Lenses II-12

Batteries II-13

Sensor Technology II-13

CMOS Sensors II-13

CCD Sensors II-13

Interface II-13

Flow Diagram II-13

Serial Connection II-14

Flash Memory Slots II-14

Floppy Disk II-14

USB connection II-14

Printing of Photographs II-14

Noise II-14

Digital Cameras: Pros and Cons II-14

Pros II-14

Cons II-15

Digital Cameras Vs Conventional Cameras II-15

Factors Hindering Growth in Digital Camera Market II-15

Application II-16

Education II-16

Advertising and Graphic Art Designers II-16

Web Publishing II-16

Microscopy II-16

Photojournalism II-16

Identification and Badging II-16

Vacation and Entertainment II-16

Usage By Law Enforcement Authorities II-17

Technology II-17

Pooling Resources - A Way to Conquer II-17

3. Product Innovations/Introductions II-18

Kodak Unveils the new EASYSHARE C653 Zoom Digital Camera II-18

Kodak Introduces New Single Use Stylish Camera II-18

Sanyo Rolls Out WorldAEs First Digital Waterproof Movie Camera II-18

Ricoh Introduces Caplio GX100 Digital Camera II-18

Ricoh Launches WorldAEs Slimmest Digital Camera Caplio R6 II-18

Olympus Releases E-410 Digital SLR Camera II-18

Canon Unveils IXUS 950 IS Digital Camera II-19

DXG USA Announces the Launch of DXG-711 7mp Digital Camera II-19 Panasonic Launches 12.2 Mega pixel Digital Camera, LUMIX DMC- FX100 II-19

Vivitar ViviCam Introduces Underwater Camera 6200W II-19

BenQ Launches Ultra Slim Range of Digital Cameras II-20

Cannon Launches Two New Camera Variants II-20

Panasonic Launches Lumix DMC-FX30 Still Camera II-20

Lumenera Unveils CCD Camera Range for Scientific/ Industrial Applications II-21