TCS Enhances Short Message Service Center Solution With Location-Based Messaging Services
Market Wire, March, 2008
CTIA - Booth # 1341 - TeleCommunication Systems, Inc. (TCS) (NASDAQ: TSYS), a leading provider of mission-critical wireless communications, today announced that the company has enhanced its Short Message Service Center (SMSC) solution to enable wireless carriers to deliver next-generation, location-based messaging services to their subscribers. Key new features that work in concert with one another include Short Message Service ( SMS ) banners, Location-Based Service ( LBS ) support, and enhanced anti-spam capability.
SMS Banners: On average, most wireless subscribers do not use the entire character payload when sending an SMS message, leaving available screen space. TCS now offers wireless carriers the ability to use the leftover payload for simple SMS banner advertisements, similar to the banners found on Internet e-mail accounts. Any wireless carrier can now establish co-marketing agreements with organizations seeking direct marketing channels via mobile devices to consumers. According to a March 2008 report from The Nielsen Company, the number of mobile phone users who recalled viewing mobile advertisements in 2007 rose by 38 percent to 58 million in the fourth quarter, compared with 42 million in the second quarter. This solution provides an important entry point for mobile advertising while allowing the wireless carrier to provide opt-in geographically targeted and advertising-subsidized text messaging to their subscribers that builds upon the text messaging craze that continues to sweep the country. According to CTIA statistics, US wireless subscribers sent over 300 billion text messages in 2007 -- almost double the number sent in 2006. TCS' SMSC technology was responsible for delivering over 25% of these messages.
Privacy and anti-spam: As an advocate for the use of precise location by wireless carriers, TCS has long been a proponent of strong privacy protections for the wireless subscriber. With the growth of mobile advertising also comes the potential increase of spam on mobile handsets. TCS SMSC now offers mobile spam protection. Subscribers who do not want to receive advertisements will now have the ability to block or opt-out from receiving future ads following receipt from selected sources. The subscriber can forward the unwanted advertisement or message to an SMS shortcode number. The TCS SMSC then blocks any future messages from that source to that specific handset.
"TCS recently celebrated ten years as a market leader with our SMSC solution, and we are committed to the continued support of our wireless carrier customers with the development of next-generation text messaging solutions," said Timothy Lorello, Chief Marketing Officer of TCS. "We are rapidly evolving our core text messaging offering to answer the carriers' demands for new location-based services that provide additional means to generate revenue, and we have found ways to take our trusted role in the wireless network to offer privacy enhancements and mobile anti-spam capabilities to further protect consumers."
About TeleCommunication Systems, Inc.
TeleCommunication Systems, Inc. (TCS) (NASDAQ: TSYS) produces wireless data communications technology solutions that require proven high levels of reliability. TCS provides wireless and VoIP E9-1-1 network-based services, secure deployable communication systems and engineered satellite-based services, and commercial location applications, like traffic and navigation, using the precise location of a wireless device. Customers include leading wireless and VoIP carriers around the world, and agencies of the U.S. Departments of Defense, State, and Homeland Security. For more information, visit www.telecomsys.com .
Except for the historical information contained herein, this news release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. These statements are subject to risks and uncertainties and are based upon TCS' current expectations and assumptions that if incorrect would cause actual results to differ materially from those anticipated. Risks include those detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended December 31, 2007.
Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to update or revise the information in this press release, whether as a result of new information, future events or circumstances, or otherwise.
Media Contacts: TeleCommunication Systems, Inc. Meredith Allen 410-295-1865 MAllen@telecomsys.com Welz & Weisel Communications Evan Weisel 703-218-3555 evan@w2comm.com
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