Zoran Demonstrates Latest DTV Technology for Journalists at Global Press Event Today in San Francisco

Market Wire, March, 2008

Zoran Corporation (NASDAQ: ZRAN) announced that it is demonstrating its latest DTV technology on a compact reference design for enabling mobile multimedia DTV products. Integrated technologies include Full 1080p High Definition Multimedia Interface (HDMI), USB connectivity, as well as additional multimedia features including IPTV capability.

Zoran delivers multiple high definition digital television technologies for manufacturers providing products that meet standards for worldwide markets. DTV brands include Best Buy's Insignia, Costco's Scepter, Haier, Magnavox, Orion, Sanyo, TPV, and Xoceco among others including models sold at K-Mart, WalMart and other major retail stores.

Zoran also delivers multiple new set-top box technologies for manufacturers delivering products that support the regional standards in the U.S., Japan, Europe and the multiple emerging standards in China, India and other countries. STB brands include Alba, CoShip, DVN, Grundig, Homecast, Metronic, Siemens, Strong, Thomson, Xoceco and others.

Zoran-based NTIA-certified DTV converter boxes, designed to meet Energy Star requirements, include models from AMTC, AccessHD, Apex Digital, MicroGEM, RCA, Tivax and others.

"Zoran continues to deliver innovative new technologies for the consumer electronics industry that address emerging standards worldwide. We are already seeing a new generation of digital television products that enable mobile TV broadcasts to handsets. Over the next few years we will see the growth of IPTV capabilities in handheld devices and new DTV technologies that improve consumers' viewing experience," said Dave Pederson, vice president corporate marketing at Zoran Corporation

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran logo, and Vaddis are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Contact Information Betty Watkins Zoran Corporation 408-919-4273 Email Contact