Gracenote to Power Next-Generation Music Handsets for LG Electronics

Market Wire, April, 2008

CTIA Wireless 2008 -- Gracenote, a global leader in embedded technology, enriched content, and data services for digital entertainment solutions, today announced it will provide its music services embedded into handsets of LG Electronics, a worldwide technology and design leader in mobile communications. The services include its popular Mobile MusicID and two other services embedded in handsets for the first time, File ID and Playlist. Together, these services will bring music identification, discovery and navigation to the mobile phone like never before.

Many of LG's new handsets will now come standard with Gracenote's popular Mobile MusicID, allowing users to instantly identify songs playing at a party, in the car or even at a club. Whether it's the latest pop single, a forgotten one-hit wonder, or an album name under debate, users will be the first to know just by holding their phone up to the music and having the Gracenote Mobile MusicID service retrieve the song, album and artist information in just seconds.

"LG is one of the leaders in music-enabled phones and is known for bringing innovative and stylish products, such as the Chocolate Phone and Shine Phone, to the mobile market," said Jim Hollingsworth, senior vice president of sales and marketing for Gracenote. "We are really excited about being able to power LG's next generation of music handsets."

Gracenote's File ID, embedded for the first time in a handset, lets users identify any music file that is imported into their phone. Regardless of whether songs are downloaded from a website or transferred via memory card, users can now be assured that their entire collection of music will have complete, correct and consistent information, making labels like "Unknown" or "Track 1" a thing of the past. Additionally, LG's handsets will also feature Gracenote Playlist, another first-time feature, to provide one-touch More Like This(TM) mixes. No more scrolling through endless menus to find the music you want -- with Gracenote's More Like This(TM) feature, when users hear a song they like, they simply hit a button to create an instant mix of similar music.

All of the new features from Gracenote will come standard in LG's handsets at no extra cost to the consumer.

"As our handsets continue to evolve to include the latest in advanced mobile entertainment, Gracenote was a natural provider, as it is the only company to offer a complete set of innovative technologies as well as a global content solution," said Doo-whan Sang, vice president of LG Electronics Mobile Communications Company. "By embedding Gracenote's mobile music services, we are bringing the largest, most comprehensive music database in the world and accompanying music features to our devices, while raising the bar for the entire industry."

Gracenote Showcases Mobile Music Solution at CTIA 2008

Gracenote works with the top device and service providers in the mobile industry; thus, LG marks another leading handset provider implementing Gracenote's mobile music solutions on a global scale. Gracenote-powered LG handsets will be introduced at CTIA this week in Las Vegas, at booth #449.

Gracenote's technology is featured in hundreds of millions of mobile phones and media players around the globe, through partners such as Nokia, Samsung, Sony Ericsson, AT&T, KDDI, France Telecom/Orange and many others. The company's Mobile Music Platform combines products and services for content search and discovery, music recognition, playlisting, and e-commerce, and allows for easy movement of music between a PC, the Web and a mobile device. The Gracenote Global Music Database contains audio fingerprints for millions of the world's most popular tracks.

About Gracenote

Gracenote is a global leader in embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets. Formerly known as CDDB, Gracenote delivers a substantially improved consumer experience in digital media devices and applications, plus media monitoring and other data services to the recording industry, making it an integral part of the digital media economy. Gracenote powers leading services including Apple iTunes, Yahoo! Music Jukebox, Winamp; home and automotive products from Alpine, Panasonic, Philips and Sony; and mobile music applications from Samsung, Sony Ericsson, KDDI (Japan), KTF (Korea), Musiwave (Europe), and others. Headquartered in Emeryville, California, Gracenote has offices in New York, Tokyo, Berlin and Seoul. For more information about Gracenote, please refer to www.gracenote.com/corporate/ .

Gracenote and MusicID are registered trademarks of Gracenote. All other names are trademarks and/or registered trademarks of their respective owners.

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For More Information Contact: Veronica Skelton Concept Communications for Gracenote 415-342-3435 Email Contact