Digi International and BLUEROADS Partner to Bring Channel Excellence to the Device Networking Industry

INTERNATIONAL SECURITY WEST CONFERENCE -- BLUEROADS, the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, is pleased to announce Digi International (NASDAQ: DGII), the leader in device networking for business, has successfully deployed the BLUEROADS solutions to enhance channel effectiveness. Digi's investment in BLUEROADS further reinforces their commitment to providing secure tools for the long-term sale success of their partners. This partnership is further evidence of BLUEROADS' ongoing commitment to putting vigor and vitality back into the channel in a broad range of industries served by indirect sales, and recognizing the strength of channel partners in delivering high quality revenue.

Serving the Security Market with Digi

Digi is using BLUEROADS' POM solution to manage the many sales partners, leads and opportunities flowing through its indirect channels. Larry Kraft, senior vice president of global sales and marketing at Digi International, states, "We needed a solution that would improve and speed up communication with our channel on end-user opportunities while enabling us to track and measure channel effectiveness. Implementing BLUEROADS has given us more visibility into our sales pipeline and allows us to make high-level strategic business decisions to drive and increase revenues from our indirect channel. Most importantly, it helps us help our partners succeed in this market."

A Competitive Advantage in the Marketplace

BLUEROADS helps medium-to-large enterprises like Digi International focus on channel partner performance, driving more and better sales through complex, multi-dimensional channels. At the core of BLUEROADS solution is a built-in channel intelligence engine which allows partners and vendors to manage leads and deals collaboratively, matching the right opportunity with the right partners in real time, significantly boosting channel performance and revenue output, reducing channel conflict and preserving margin. BLUEROADS streamlines the channel management processes and propels this business function into the spotlight, thereby accelerating topline business performance.

"We are delighted to be working with Digi International on a customized solution that addresses the needs of their partners," said Shinya Akamine, CEO at BLUEROADS. "As a market that is highly dependent on the channel and is underserved by strategic channel management solutions, physical security products represent a natural segment for partner opportunity management solutions. BLUEROADS provides a simple and cost-efficient way to effectively manage multiple selling partners, system integrators and resellers. Digi is leading the way in taking strategic market building approaches rather than just focusing on administrative relationship management tactics. This is what will give Digi an advantage over competitors in the marketplace, and will allow them to maximize the effectiveness of their channel."

About Digi International

Digi International, the leader in device networking for business, develops reliable products and technologies to connect and securely manage local or remote electronic devices over the network or via the web. Digi offers the highest levels of performance, flexibility and quality, and markets its products through a global network of distributors and resellers, systems integrators and original equipment manufacturers (OEMs). For more information, please visit www.digi.com .

About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures and The Halo Fund. For more information, please visit www.blueroads.com .

Media Contacts Charles Watson BLUEROADS (650) 349-8500 Email Contact Richard L. Tso GlobalFluency (650) 433-4153 Email Contact