Lyric Culture to Sell at Hard Rock

Market Wire, April, 2008

Lyric Jeans, Inc. (PINKSHEETS: LYJN) announced that its premium lifestyle brand Lyric Culture will be sold at Hard Rock Hotel stores around the country including the Orlando, Hollywood, Biloxi and Las Vegas locations. Lyric Culture is currently sold at over 300 top specialty boutiques nationwide.

"The Hard Rock is a phenomenal global rock n' roll brand that appeals to music lovers everywhere," said Hanna Rochelle Schmieder, President of Lyric Culture. "Their stores are a wonderful addition to our prestigious retail roster and an ideal outlet for the exposure of our music inspired product," she continued.

Lyric Culture is a music-driven apparel company involving lyrical content on denim wear, tees, cashmere and accessories. Each item reflects the song through its design. As the innovator and manufacturer of groundbreaking fashion, Lyric Culture employs a cutting edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Culture has deals in place with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, Rod Stewart, Steppenwolf and many more. www.LyricCulture.com .

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact: Lyric Jeans, Inc. Publicity@LyricJeans.com