Fixed Mobile Convergence Solutions Drive 4x Increased Mobility at Best-in-Class Organizations

Market Wire, April, 2008

In the newly released benchmark report "Fixed Mobile Convergence in the Enterprise," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class organizations that have deployed FMC solutions have benefited from significantly higher levels of employee performance and workflow efficiencies, all the while significantly improving the speed of the decision making process.

The report analyzed organizations' planning, deployment, use, and management of FMC solutions to better understand how Best-in-Class organizations leverage these technologies across the ever-expanding global marketplace. As part of their strategy to increase workforce flexibility, Best-in-Class organizations employ a variety of top-down driven policy initiatives, processes, and mobility-focused technologies such as WiFi-enabled smartphones, WLANs and unified communications solutions. In fact, Best-in-Class organizations invested 75% more than all other organizations on mobility solutions. Through these investments, Best-in-Class organizations enjoyed a 55% increase in their workforce's mobility in the last 12 months -- more than four times all other organizations.

"What Best-in-Class organizations realize is that the extension of the PBX infrastructure is only the tip of the iceberg in terms of the power that a FMC solution can provide," said Philippe Winthrop, research director for wireless and mobility, Aberdeen. "These Best-in-Class organizations are also mobilizing their unified communications solutions to offer their employees a full breadth of communications solutions in the palm of their hands thereby maximizing the mobility of their workforce."

The report provides readers with findings on how Best-in-Class organizations are leveraging fixed mobile convergence solutions as compared to others, and recommends clear actions to improve the productivity of their workforce, as well as the deployment and management of the FMC solution. Additionally, the report reviews technology adoption, employee performance, workflow efficiency, and other key performance indicators.

A complimentary copy of this report is made available due in part to the following underwriters: Siemens and Tango Networks. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4655 .

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com .

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
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 www.aberdeen.com 

Media Contact: Philippe Winthrop Aberdeen Harte-Hanks (617) 854-5231 Philippe.winthrop@aberdeen.com