Kiptronic to Deliver Dynamic Ad Insertion to the Adobe Media Player

Kiptronic, the leader in dynamic ad insertion for video and audio content distributed using the Internet, today announced that it has integrated its technology into Adobe® Media Player, the next-generation desktop media player that launched today, bringing significant benefit to mutual customers.

Kiptronic's Media Services Platform and OpsCenter management tools will be integrated with Adobe Media Player, allowing digital media publishers to take advantage of the player's enhanced advertising and reporting features. This integration will continue to allow publishers to produce and distribute video and audio content as they always have, while providing new opportunities for content tracking and monetization.

Key features of the integration of Kiptronic's dynamic ad insertion technology with Adobe Media Player include, a seamless experience for the publisher, automatic detection of content and ease of integration.

Kiptronic allows content producers to monetize video and audio assets by dynamically scheduling, inserting and tracking advertising campaigns across their content libraries, deriving a new revenue stream from existing assets.

Kiptronic's workflow and ad-serving solutions are delivered as a service through leading content delivery networks such as Akamai and Mirror Image. Customers include leading online, TV, magazine, newspaper and radio publishers.

About Kiptronic

Kiptronic offers a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content -- with Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns through a robust ad operations tool. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising-related start-up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures ( www.blueprintventures.com ) and Prism VentureWorks ( www.prismventure.com ). For more information, visit www.kiptronic.com .

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For Kiptronic: Lisa Black for Kiptronic LMBPR 978 887 2771 Email Contact