UPDATE: Salon City Premiers Latest Webisode of Hollywood CeleBeauty

Market Wire, April, 2008

Salon City, Inc. (OTCBB: SLON), the first publicly traded media company to brand its unique content of beauty entertainment to consumers, announced today the debut of its first webisode of 2008. Hollywood CeleBeauty, SCI's infotainment web series, covers the worlds of beauty, fashion, glamour, and celebrity lifestyle. The program is hosted by E! Online personality Christina Gibson, and is now playing at www.saloncity.com .

The series was developed, and is produced, by Hollywood-based production company, matrixx. The company's branded entertainment and product integration skills were utilized to organically embed sponsor information within the show. "The Hollywood CeleBeauty pilot, which aired last winter, received rave responses from viewers," noted matrixx producer Kyle Wiebalk.

According to SCI president and CEO Steven Casciola, the pilot webisode triggered an immediate jump in site traffic, as well as e-mail opt-ins and consumer requests for information from integrated sponsors such as Warren Tricomi and ABS by Allen Schwartz. The new webisode features two new integrations: Great Lengths USA, which was shot at celebrity stylist Kim Vo's hair salon, B2V, in West Hollywood, CA, and COBY Electronics, which includes an MP3 player segment first shot on a green screen sound stage and then digitally created in the matrixx post production facility.

"We're in discussions now with advertisers, sponsors and distributors from across the country to be integrated into planned future shoots," said Casciola. "And for the first time, we're tapping into the demand for cross-promotional packaging, consisting of a multi-tiered media buy that includes online ads, web series integrations, print magazine advertising, showcased exposure at major Salon City, Inc. events, and more. Hollywood CeleBeauty will be an integral part of the media mix we'll be offering as we continue to broaden our presence in the marketplace."

ABOUT SALON CITY, INC.

Salon City, Inc., the leading media company for beauty entertainment and the first to brand the genre, publishes Salon City magazine, where Life is Beautiful(SM). It is distributed nationally by Time Warner Retail, a Time Warner Company (NYSE: TWX), and internationally by Kable Distribution Services, an AmRep company (NYSE: AXR), in over 30 countries. For information about SCI, visit www.saloncity.com or e-mail info@saloncity.com .

ABOUT MATRIXX

matrixx is a multi award-winning production company with extensive expertise in using web series, viral videos and social networking/word of mouth marketing to connect with consumers and drive sales. The company is privately held and venture backed by noted producer and entrepreneur Van Vandegrift. For information about matrixx, visit www.matrixxpictures.com or email matrixx@matrixxpictures.com .

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Results may differ materially from the results contemplated in such forward-looking information.

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CONTACT: Salon City, Inc. Steven G. Casciola President and CEO 310/358-9017 Renee Simone Communications 310/402-2819