eMarketer Revises Online Ad Spend Numbers

eMarketer has revised its Internet ad spend projections, estimating that advertisers will spend $25.9 billion online this year. That estimate is slightly lower than the one eMarketer put out in October 2007, which said that advertisers would spend $27.5 billion online in 2008. But it's important to note that the lowered estimate still represents an increase of 23% over 2007 spending.

While a foundering economy will certainly affect online ad spending, accounting for the revised estimate, "the Internet will support continued ad spending growth even as other media may falter," says David Hallerman, eMarketer senior analyst, and author of the new report, "US Advertising Spending: Resilience in a Dicey Economy."

After a plus-20% increase in 2008, spending growth in 2009 will drop to about 16%. By 2012, an anticipated boom in online video advertising, combined with continued strength in more-established Internet ad categories such as paid search and classifieds, and a recovered economy, will mean spending growth greater than 20% for the first time since 2008.

eMarketer benchmarks its US online ad spending projections against the Interactive Advertising Bureau/PricewaterhouseCoopers data.

To speak to David Hallerman, senior analyst, about his analysis of the online market, reach out to eMarketer media contacts listed below.

About eMarketer

eMarketer is "The First Place to Look" for research and analysis on digital marketing and media. eMarketer analyzes research from over 3,000 sources, and brings it together in analyst reports, daily articles and the most comprehensive database of online marketing statistics in the world.

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Media Contacts: Kris Oser Director of strategic communications eMarketer Tel. 212-763-6033 OR Samson Adepoju Communications coordinator eMarketer Tel. 212-763-6044